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BrandInc
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BrandInc (Street Articles Author)
Originally a one-person operation with an astute eye for detail, and driven by a passion for concise, effective communications, Brand Inc. has evolved into one of the leading boutique consumer lifestyle public relations (PR) agencies and consultancy in Singapore and Malaysia that specialises in public relations areas such as medical healthcare, hospitality, food & beverage (F&B) restaurants, consumer tech, event and fashion.
We now celebrate over 10 years of providing customised public relations (PR) solutions that are guaranteed to increase presence and position in the market. Our long-standing clients, which include Far East Hospitality, Xepa Soul Pattinson, Fossil, Hugo Boss, and Wacoal, understand our firm belief in keeping all clients close to our hearts in order to provide the best possible PR solutions for them. We also take pride in our close ties with members of the media, aiding them in finding unique, news-worthy stories that will engage and captivate their target audiences.
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Only 3 in 10 entrepreneurs1 in Singapore are women. As the government devotes more resources to encouraging females to participate in entrepreneurship, the trend of female entrepreneurs is set to increase.
However, female entrepreneurs face a series of trials not typically associated with their male counterparts. While female emancipation has…
Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and prices, but a firm understanding of the underlying relations of F&B with culture, language and religion.
The Southeast Asian region is home to a kaleidoscope of cultural differences, and F&B PR professionals have to be…
The prevalence of social media crises due to poor management of content calls for professional help from public relations (PR) practitioners who are poised to have better communication strategies and crisis management.
Before delving into how a PR agent will manage a crisis when it strikes, one must understand how…
Just last year, as reported in The Economist, 26 women led as CEOs of Fortune 500 companies, which is up from zero in 1995. Even so, female CEOs still make up only 5% of all Fortune 500 CEOs.
However, according to a research by Zenger and Folkman published in Harvard…
Travelling can be an exciting experience for many; be it an opportunity to secure an exceptional business deal, or a chance to finally visit the city of your dreams. Yet, while travelling, the wellness of one is often compromised - 38.7% of travellers sleep worse, 22.3% skip meals or resort…
Whether you’re a frequent business traveller or out on a family holiday, finding the perfect place to stay is often difficult, especially in cities offering a kaleidoscope of choices. If you’re planning a trip to Kuala Lumpur, here are 5 insider tips to keep in mind: 1. Traffic jam can…
Here are the top 3 reasons why working out during office hours especially in a boutique PR agency is as important as work.
Working in a public relations agency is never easy. Besides working with tight timelines and brokering between two different sets of objectives from the media and clients,…
Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success and any business, international or regional, would do well to expand its roots across Asia. Yet, even in Asian companies, expanding across the territory remains an exciting challenge.
The reasons for…
A colleague new to my agency once regaled us with a conversation he had with an older cousin of his at a family wedding. My colleague, then new at the job, excitedly told his cousin about his new job as a public relations executive in a boutique PR agency in…
Whether it is jamming with the crowd at a concert, belting out the high notes at a karaoke session with friends, or just humming along to a childhood favourite, music is about us, and how we make sense of the world we live in.
Here are 3 interesting things you…
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My Websites
The Reflections Of A
Mompreneur
Only 3 in 10 entrepreneurs1 in Singapore are women. As the government devotes more resources to encouraging…
The 3 Must - dos For F&b
PR To Be Culturally
Sensitive In The Region
Successful food and beverage (F&B) public relations (PR) goes beyond communicating the best tastes and…
Why A Public Relations
Firm Is Best To Handle
Social Media Content
The prevalence of social media crises due to poor management of content calls for professional help…
Brand Inc Celebrates
Diversity In Women And
Shares Inspirations From
Working In A Professional
All - Women Pr Team
Just last year, as reported in The Economist, 26 women led as CEOs of Fortune 500 companies, which is…
3 Simple Ways to Journey
Well And Accomplish Far
More for Your Trip In
Kuala Lumpur
Travelling can be an exciting experience for many; be it an opportunity to secure an exceptional business…
Public Relations In Asia
Over the past 20 years, the continent of Asia has achieved more than its fair share of economic success…
5 Personality Traits You
Need to Succeed In Public
Relations
A colleague new to my agency once regaled us with a conversation he had with an older cousin of his…
5 Insider Tips to Picking
the Perfect Accommodation
In Kuala Lumpur
Whether you’re a frequent business traveller or out on a family holiday, finding the perfect place…
Exercise During Work
Hours Boosts Morale And
Productivity According to
Public Relations Veteran
Here are the top 3 reasons why working out during office hours especially in a boutique PR agency is…
5 Ways These Headphones
Will Change Your Life
What? How can a pair of headphones change my life? Is this some kind of ploy to make me buy them in…