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Are We Seeing the Death Of Direct Mail Marketing?
Direct mail (brochures, catalogs, letters, postcards, etc) is expensive. Printing is expensive. Postage is expensive. The rate of return is so pitiful that a good campaign gets 1-3 percent response!
When was the last time you bought something because of a direct mail piece?
Even if you have done so…
Anyone Can Start And Market A Small Business
The very fact you are reading this article is proof you have the tools, the hunger to learn and the inclination to begin, run and market a small business.
Often we get distracted by all the financial investments we ‘must have’ in order to start an entrepreneurial venture, but that…
Simple Small Business Marketing: Clarify What You Do
Marketing isn’t easy or fast, but it doesn’t have to be complicated. I know many entrepreneurs who have successfully marketed their companies without designers, copy-writers or supplemental staff to help them. Follow a few easy guidelines and you too can have simple marketing.
Step One: Clarify.
When you’re the one…
Do You Have Time to Learn How to Market Your Small Business?
If you’ve ever read The E-Myth Revisited by Michael Gerber, you know the frazzled state many small business owners, entrepreneurs and start up companies find themselves in. When accounting, development, product creation, selling and management are all on your singular plate it is difficult to even start thinking about anything…
Five Logo No-no’s: How to Market A Small Business From the Get-go
You’ve got a great new idea. It’s revolutionary! You’re pumped, excited. You may have a business model, a profit margin and a production schedule all laid out. Then it hits you: What about the logo? How can you market your new business without a logo?
A logo is your visual…
Building A Brand With Bbq: How to Cheaply Market A Small Business
A lot of business owners ask me how to market small business ideas. The answer is as varied and diverse as the people you’re trying to reach, but I’d like to throw out some ideas just to get your juices flowing.
The Grill Out.
A couple of packs of hot…
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Building A Brand With
Bbq: How to Cheaply
Market A Small Business
A lot of business owners ask me how to market small business ideas. The answer is as varied and diverse…
Do You Have Time to Learn
How to Market Your Small
Business?
If you’ve ever read The E-Myth Revisited by Michael Gerber, you know the frazzled state many small…
Simple Small Business
Marketing: Clarify What
You Do
Marketing isn’t easy or fast, but it doesn’t have to be complicated. I know many entrepreneurs who…
Are We Seeing the Death
Of Direct Mail Marketing?
Direct mail (brochures, catalogs, letters, postcards, etc) is expensive. Printing is expensive. Postage…
Anyone Can Start And
Market A Small Business
The very fact you are reading this article is proof you have the tools, the hunger to learn and the…
Five Logo No-no’s: How
to Market A Small
Business From the Get-go
You’ve got a great new idea. It’s revolutionary! You’re pumped, excited. You may have a business…