Celia Triplett (Street Articles Author)
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Some kids get lemonade stands; my brothers and I sold stocks for 'Three Kids Vending' to our extended family. We purchased two used vending machines, performed marketing analysis of 'Pepsi vs Coke' in our office audience, did inventory, purchasing, accounting and generally ran a (micro)successful venture for two years.

With a family that bred new companies as if seeking an undiscovered pedigree, I've gotten to experience nearly everything about business.

Nightly dinner conversations growing up were rife with business talk and rarely much else. In the midst of it all, I learned my own specialty and calling: marketing. Actually, it was art and design at first. I stumbled into the wholesale term marketing when I became in-house designer for several small businesses - most family run. After all, great design is useless if you don't understand your market or how to reach them effectively.

I still to this day have a passion for making small companies look big. Small Business is taking over as the leading job provider and the highest income earner in the United States. If my experiences can help the literal backbone of our society, that is all I'm after. I want to help you grow larger, faster with a professional shine and a fearless outlook.

Are We Seeing the Death Of Direct Mail Marketing?
Direct mail (brochures, catalogs, letters, postcards, etc) is expensive. Printing is expensive. Postage is expensive. The rate of return is so pitiful that a good campaign gets 1-3 percent response! When was the last time you bought something because of a direct mail piece? Even if you have done so…
By:  in  Business  >  Marketing   Mar 08, 2012  
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Anyone Can Start And Market A Small Business
The very fact you are reading this article is proof you have the tools, the hunger to learn and the inclination to begin, run and market a small business. Often we get distracted by all the financial investments we ‘must have’ in order to start an entrepreneurial venture, but that…
By:  in  Business  >  Small Business   Feb 10, 2012  
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Simple Small Business Marketing: Clarify What You Do
Marketing isn’t easy or fast, but it doesn’t have to be complicated. I know many entrepreneurs who have successfully marketed their companies without designers, copy-writers or supplemental staff to help them. Follow a few easy guidelines and you too can have simple marketing. Step One: Clarify. When you’re the one…
By:  in  Business  >  Marketing   Dec 12, 2011  
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Do You Have Time to Learn How to Market Your Small Business?
If you’ve ever read The E-Myth Revisited by Michael Gerber, you know the frazzled state many small business owners, entrepreneurs and start up companies find themselves in. When accounting, development, product creation, selling and management are all on your singular plate it is difficult to even start thinking about anything…
By:  in  Business  >  Marketing   Dec 07, 2011  
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Five Logo No-no’s: How to Market A Small Business From the Get-go
You’ve got a great new idea. It’s revolutionary! You’re pumped, excited. You may have a business model, a profit margin and a production schedule all laid out. Then it hits you: What about the logo? How can you market your new business without a logo? A logo is your visual…
By:  in  Business  >  Marketing   Dec 05, 2011  
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  Likes: 1

Building A Brand With Bbq: How to Cheaply Market A Small Business
A lot of business owners ask me how to market small business ideas. The answer is as varied and diverse as the people you’re trying to reach, but I’d like to throw out some ideas just to get your juices flowing. The Grill Out. A couple of packs of hot…
By:  in  Business  >  Marketing   Dec 05, 2011  
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  Likes: 0