Chris Hooker (Street Articles Author)
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Newbies, Why Aren't You Blogging?
Writing a Blog post is a job that I do on a regular basis, every day if I can , at least every second day. At first it is an imposition, it takes me away from other thing that I might be doing, it soon becomes, not semi-automatic, that's too…
By:  in  Internet and Businesses Online  >  Blogging   Apr 30, 2015  
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The Money Making Story That Stinks!
There's a story going around the traps, it may be apocryphal, but it also could well be true. If it is true it's a story that all marketers should take note of! Sir Joseph Lister "Years ago in the nineteenth century there was a company specialising in agricultural chemicals and…
By:  in  Internet and Businesses Online  >  Blogging   Apr 30, 2015  
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  Likes: 0

Content Marketing And Optimisation
People still ask me whether SEO, or rather, Content Optimisation is still needed? Remember back to the last post I submitted, in the post I made the observation that search engines are only at grade 1 or 2 in the scheme of things. Although very complex to engineer, in terms…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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The Money Is In The List!
How many times have you seen or heard that quote? Of course, it does rather depend on the list doesn't it? Was it bought or built? By you or someone else? Is it a buyers list? The most intimate mode for you to communicate with your audience is through their…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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More On Content Marketing
We're not here just to build search engine rankings for our content, although it is pretty important in the scheme of things. The main aim (of my game anyway!) is to develop content focused around my audience (such as it is!) and hopefully gain some benefit eventually from Social Media…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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Content Marketing, What For?
Your job is to educate people so that they want to buy from you, they trust you and therefore trust what it is you are offering them! In the first instance they don't necessarily want to hear about what you have for them by way of products or services, what…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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Content Marketing The Finale
After all of that preceding verbiage concerning content and engagement and social media and SEO in content marketing, where are we left? What are we going to put out into the wide, wide world of the internet as our strategy for the next assault? Well, we now know what we…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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Join the Content Marketing Conversation
Eugene Schwartz who died in 1995 famously said;- There is your audience. There is the language. There are the words that they use. The people who are trying to make the case that Social Media can be the way to go and that optimisation is dead or dying are likely…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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Content Marketing Strategy
Tuning your Content, that's where we left the last post I did on this subject, and the reason for tuning your content? Well, Search Engine Optimisation (SEO) has become dominated by the entire Content Marketing process. Remember, search engines are only 1st or 2nd graders! But hang on! I hear…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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Is Content Marketing Just Marketing Content?
Over a period of some weeks now I have been talking (writing!) about Social Media and how to use it to your benefit. Especially in the context of Content Marketing! All very well and good but if you don't know what Content Marketing is, it doesn't help you much. So…
By:  in  Internet and Businesses Online  >  Blogging   Apr 29, 2015  
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  Likes: 0