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Phil Smith
Street Articles Author
Phil Smith (Street Articles Author)
Hello
I am an engineer by training but spent 20 years or so in a variety of marketing management, business development, online marketing and product marketing roles. As a Chartered Marketer I now spend my time helping manufacturing and high tech businesses with strategy, business development (especially online marketing) and product marketing. I also promote a range of my own products and services online.
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Resistor divider circuits are used in many applications including setting the gain in amplifier circuits, sensors for commercial, mediacal and military markets and pulse squaring elements. This article focusses on amplifier circuits where precision matching of the resistor is required to avoid amplifier output errors and discusses the merits of…
In electronic systems it is important to control voltage transients to prevent damage to electronic components. Snubber circuits manufactured using a power resistor and capacitor are one solution.
In electronic systems voltage spikes are generated by circuit inductance when a switch (mechanical or semiconductor) is opened. These voltage spikes (ringing)…
The old saying ‘to fail to plan is to plan to fail’ has real relevance to the content marketing process. Content marketing is a time consuming exercise so to fail to generate the required results simply because of the absence of a plan is a significant waste of business resources…
With so much free marketing information available online is it still worth buying in external B2B marketing advice and support? This article attempts to answer that question by comparing the in house approach with outsourcing part (or all) of the marketing function.
As companies have come to appreciate the value…
When trying to find new customers it can be difficult to decide where to start with a B2B content marketing campaign. Results of a recent survey show what divides an effective campaign from the rest.
Content (pull) marketing is not new, it simply involves delivering useful, relevant information to customers…
When deciding how to generate website traffic a well constructed Pay per Click campaign can be an excellent choice but if badly put together it can be a simple way to burn cash at an alarming rate. Some common PPC mistakes to avoid are:
Don’t be lazy:
It takes time…
Businesses with a local customer base can struggle to get found on Google but many are unaware of a free tool which can significantly boost their profile (Page1 Google) online. This article describes the basics of how to claim and set up a Google+ local page for business.
Any prospect…
The objective of any business should be to maximise marketing ROI. Search Engine Marketing is a complex activity and there is a lack of basic information available to business owners on which they can base a decision to purchase a search engine marketing process for their business (or not).
Search…
Search engine marketing is essential for any business that wants its website to get found on Google when a prospect types in a relevant search term (keyword). The problem is outsourcing SEO marketing is becoming increasingly expensive and the competition more intense. This article reviews a simple, low cost, local…
Email marketing is dead – long live social media at least that is what some marketers believe but which will maximize ROI on marketing effort. This article attempts to answer that question.
There is little point in talking when nobody is listening so the first point to consider is who…
My Websites
Is There Any Value In B2b
Marketing Advice And
Support?
With so much free marketing information available online is it still worth buying in external B2B marketing…
Why Cold Calling Fails To
Maximise Marketing ROI
Several years ago, as a new consultant looking to maximise marketing ROI on my efforts I believed I…
Develop An Effective
Content Managed Website
As a website development business based in Morpeth our clients often ask how they can maximise the return…
Use Internet Marketing
Tools And Services And
Avoid The Email From
Nigeria Approach
Two things happened to me this morning in quick successful that started me thinking. First, I opened…
Take The Diy Approach To
Seo Instead Of Paying
High Outsourcing Costs
Good quality SEO services are increasingly expensive. Taking a DIY approach using online marketing education…
How to Maximise the
Marketing ROI on A
Business Website
An effective business website should be a revenue generating tool not a cost. Many businesses waste…
5 Pay Per Click Mistakes
to Avoid to Maximize
Marketing ROI
When deciding how to generate website traffic a well constructed Pay per Click campaign can be an excellent…
Use Local Seo To Maximise
Marketing Roi
Search engine marketing is essential for any business that wants its website to get found on Google…
What Will Maximize
Marketing Roi - E Mail
Marketing Or Social Media
Email marketing is dead – long live social media at least that is what some marketers believe but…
A Method to Protect
Electronic Components
From Voltage Tranients -
Uk
In electronic systems it is important to control voltage transients to prevent damage to electronic…