Phil Smith (Street Articles Author)
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Hello

I am an engineer by training but spent 20 years or so in a variety of marketing management, business development, online marketing and product marketing roles. As a Chartered Marketer I now spend my time helping manufacturing and high tech businesses with strategy, business development (especially online marketing) and product marketing. I also promote a range of my own products and services online.

Why Cold Calling Fails To Maximise Marketing ROI
Several years ago, as a new consultant looking to maximise marketing ROI on my efforts I believed I could generate all the opportunities I needed via cold calling. Looking back I still can’t believe I was that dumb. With a successful career behind me in corporate life, part of which…
By:  in  Business  >  Marketing   Aug 27, 2013  
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What Internet Marketing Tools Deliver The Best Return On Investment
When trying to promote a business for minimum cost many small business owners find it difficult to decide what internet marketing tools and services will deliver the best return on investment. With many oversold and poor quality (no return) products on the market it is difficult to decide which tool…
By:  in  Business  >  Marketing   Jun 07, 2013  
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Finding Expert Marketing Support - What Are The Options ?
If they are honest many businesses in B2B markets need marketing advice to take the business to the next level. Holding them back are the costs involved and, after many years of over hyped, poorly delivered marketing services, nervousness over poor returns on investment. This article sets out to compare…
By:  in  Business  >  Marketing   May 28, 2013  
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Use Internet Marketing Tools And Services And Avoid The Email From Nigeria Approach
Two things happened to me this morning in quick successful that started me thinking. First, I opened my Email account to find one of those Emails from Nigeria (you know the type – I am the long lost son of ----- send me $10,000 and I will deposit $1,000,000 in…
By:  in  Business  >  Marketing   Apr 23, 2013  
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Develop An Effective Content Managed Website
As a website development business based in Morpeth our clients often ask how they can maximise the return on their website design investment. It is a sad reality few businesses take the time to consider what they actually need their content website to deliver. As a result, in many cases,…
By:  in  Business  >  Marketing   Apr 19, 2013  
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How to Maximise the Marketing ROI on A Business Website
An effective business website should be a revenue generating tool not a cost. Many businesses waste money on fancy branding and graphics without considering how to maximise the ROI on the web development. Before starting a website development process it is essential to consider what you would like to achieve.…
By:  in  Business  >  Marketing   Apr 03, 2013  
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How To Market A New Business At Minimum Cost
Hopefully before starting out some initial business will already have been secured but it is vital to develop a new business pipeline as soon as practical without spending too much cash. This article compares various methods to market a new business based on the time invested versus return secured. Most…
By:  in  Business  >  Marketing   Feb 11, 2013  
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  Likes: 1

Take The Diy Approach To Seo Instead Of Paying High Outsourcing Costs
Good quality SEO services are increasingly expensive. Taking a DIY approach using online marketing education and support is one possible solution. During 2012 a number of Google search algorithm updates wiped out the impact of many dubious (Black Hat) Search Engine Optimisation techniques. Although this change was long overdue it…
By:  in  Business  >  Marketing   Jan 11, 2013  
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  Likes: 0

My Websites

Is There Any Value In B2b Marketing Advice And Support?
With so much free marketing information available online is it still worth buying in external B2B marketing…
Why Cold Calling Fails To Maximise Marketing ROI
Several years ago, as a new consultant looking to maximise marketing ROI on my efforts I believed I…
Develop An Effective Content Managed Website
As a website development business based in Morpeth our clients often ask how they can maximise the return…
Use Internet Marketing Tools And Services And Avoid The Email From Nigeria Approach
Two things happened to me this morning in quick successful that started me thinking. First, I opened…
Take The Diy Approach To Seo Instead Of Paying High Outsourcing Costs
Good quality SEO services are increasingly expensive. Taking a DIY approach using online marketing education…
How to Maximise the Marketing ROI on A Business Website
An effective business website should be a revenue generating tool not a cost. Many businesses waste…
5 Pay Per Click Mistakes to Avoid to Maximize Marketing ROI
When deciding how to generate website traffic a well constructed Pay per Click campaign can be an excellent…
Use Local Seo To Maximise Marketing Roi
Search engine marketing is essential for any business that wants its website to get found on Google…
What Will Maximize Marketing Roi - E Mail Marketing Or Social Media
Email marketing is dead – long live social media at least that is what some marketers believe but…
A Method to Protect Electronic Components From Voltage Tranients - Uk
In electronic systems it is important to control voltage transients to prevent damage to electronic…