Greenland - The World’s Great Adventure Travel Destination
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Greenland   -   The World’s Great Adventure Travel Destination

An increasing number of people are searching for their next travel destinations that are off the beaten path, the so-called adventure travel. Adventure travel is a type of tourism involving travel to remote and exotic areas. According to the Adventure Travel Trade Association adventure, travel may be any tourist activity that includes two of these three components: physical activity, cultural exchange or interaction and engagement with nature. Do you consider yourself as the upcoming adventures traveller? Are you willing to expand your horizon and explore Greenland’s Big Artic? If yes, then keep reading! You might just secretly fall in love with the big, bold and beautiful Island.

More Than Just Ice!

Greenland is the biggest island in the world! Being one of the world’s last great wilderness, the country is a land of phenomenal extremes. From the flickering auroras in the winter nights to the endless summer days under the midnight sun, Greenland is a jaw-dropping experience no matter what time of the year you visit. With its rich cultural history that spans back several centuries, tourists are offered a unique and exciting experience away from the hustle and busy city life. The incredible Arctic destination also boasts a unique Inuit culture and Viking heritage along with abundant flora and fauna, colourful villages with friendly locals and outdoor adventures for all seasons from dog sledding to sea kayaking.

The Big Arctic Five

What Greenland calls the Big Artic Five: dog sledging, the Northern Lights, whale watching, traversing Greenlandic ice and snow and meeting the country’s unique people have always been the focus of VisitGreenland, the national tourism board. The Big Arctic Five aims to attract travellers by specifically focusing on the five activities in their pure form to position Greenland as one of the world’s greatest adventure travel destinations. “The goal has been to simplify the branding message while at the same time using powerful elements to capture the essence of Greenland,” said Ella Gr�dem, of VisitGreenland. “These five elements are the perfect match for telling an authentic and inspiring story of Greenlandic nature, culture and people.”

Be A Pioneer!

“A pioneer is a person that takes the lead, and goes a new way ready for others to follow”. Even today, this pioneering spirit is Greenland’s trademark and is part of the “Greenland – Be a Pioneer” brand that is used for all markets. People living in Greenland or people that are attracted by the country as a holiday destination have very similar characteristics. They are: Adventurous, dynamic, flexible, open-minded, independent. Do you consider yourself to be a pioneer? Do you desire adventure, nature and solitude? In that case, Greenland is inviting travelers to come to Greenland and experience the beauty of the island, whether its on an expedition or a guided tour.

For more information about the Big Arctic 5, visit Greenland's official tourism website


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