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Facebook And Coupon Advertising - A Great Way To Grow Your Local Small Business
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The combination of social media like Facebook, and coupon advertising, can create a potent marketing campaign to grow your local small business.

In today's digital world, social media is the ultimate way to spread any kind of news. It's similar to the old days when we used word-of-mouth, except now it's faster and you can tell everyone at once.

With their more than 500 million users, there is no denying the fact that Facebook is a gold mine for finding new customers. No matter where your business is located there is bound to be a plentiful number of those users that live in your area.

According to Facebook, their users have an average of 130 friends. So, you can imagine the exponential growth when someone announces a great experience they had with a particular business.

If Sally had the "best steak she ever ate" at your steakhouse, and she posts that good news on her Facebook wall, it's only a matter of hours until all of her friends hear about it.

People love to spread good news. So, before you know it all of her friends tell their friends. Then they tell their friends and so on. You get my point?

There comes a point in time where almost everyone in your town hears about your business, through Facebook.

Then we have coupon advertising, one of the fastest growing segments online. Some of the statistics regarding online printable coupon growth are astounding. Growth in the past few years has been somewhere around 160%. According to Comscore, there are some 40 million coupon users, which includes about 20% of the U.S. adult population.

One can observe the evidence of this by looking at the success of the companies like Groupon and Living Social. They have both grown into multi-billion dollar companies, almost overnight. This proves the demand from consumers who are looking for deals.

Although those types of Daily Deal companies advise the business to practically give away their products and services, it only takes a small type of offer to entice consumers to act. A simple 10% off would be enough to generate a flow of new customers.

Then it's up to the marketing expertise of the business to develop those new deal seekers into long term customers.

This combination of social media and coupon marketing is a dream come true for the local small business, especially in these times when the economy has businesses struggling to stay afloat.

If you are a business owner, who is looking for new customers, it's worth a shot to tap into this method for growing your business.


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