This Article is About
contrasting colors
bright colors
cup of coffee
coffee shop
prospective customers
garage sale
garage sales
Focus On Simplicity For An Effective Message
Join 1000's of Authors at StreetArticles Today!

Have you heard the expression "less is more"? This expression is familiar to artists, who know that their fans are busy. Artists keep this busyness in mind when planning their art. Rather than having a busy scene and a great deal of information for people to process when they look at a picture, many artists will have one or two main subjects in a picture. A piece of art might feature a house with a beautiful sunset behind it, for example. People would likely be fascinated by the contrasting colors in this art. This would be a simple picture with very little information for viewers to process.

This concept also applies in business. Prospective customers have active lives. They have jobs, families, and activities that they are involved in outside of work. Their children may be involved in activities of their own. With all of this busyness, they do not have time to read lengthy explanations or testimonials. The simpler a message is, the more effective it is likely to be.

Using pictures is one way to say very little and still have an effective message. Every day, people are bombarded with information to read. They read the headlines before leaving for work, for example, so that they will have something to talk about at the office. At work, they read the memo they received. When they leave for their lunch break, however, they see a sign featuring one word--coffee. Under the word is a steaming cup of coffee and an arrow pointing to the coffee shop across the street. The sign lets people know that there is coffee available inside.

Another way to communicate to people that something is important while saying very little is to use bright colors. People are accustomed to seeing signs in black and white. Colored signs stand out. Brightly colored signs are often used to advertise garage sales. Drivers are busy and have to focus on their driving. If a sign features too much information and requires too much reading, they will pass it up, and the people holding the garage sale will not get any business. If, however, the sign simply says "garage sale" with an arrow pointing in the direction of the sale, the sellers have the potential for success.

Signs advertising a business might say "Want Money?", for example. A sign like this would get people's attention, since people are interested in learning how they can make money. Many people would like to know how they can earn money from home. If you have a work-from-home business, find simple, creative ways to advertise it. Your advertising efforts, combined with word of mouth, should help your business grow.

Street Talk

Hey great article, never gave this much thought, but yes colourful signs catch my eye much more than the B and W, "pictures say a thousand words" good common knowledge, one I never thought of.

  about 1 decade ago
You May Also Like
Stylish White Simplicity
I think that every self-respecting and style-conscious woman must have a white blouse in her wardrobe. It is one of those indispensable items of clothing that can salvage even the most ordinary looking suit, skirt and trousers. Combined with right accessories a blouse can be a centrepiece of your outfit.…
By: Annushka  in  Shopping and Product Reviews  >  Fashion Style   Jan 25, 2012  
  Likes: 3

Complicated People Always Don’t - Eh? - Lack Of Simplicity In Writing And Speaking
Complexity has long been taken to be the signal that what we are seeing is probably meant for intelligent people. Yet complexity fundamentally means that something is complicated. So rather being a signal that what we are seeing is meant for intelligent people, complexity is actually the signal that what…
By: David Fairley in  Writing and Speaking  >  Writing   Dec 31, 2011  
  Likes: 2

The Simplicity Of Bikram Etiquette
One of the first things I noticed upon entering a Bikram studio for my first class was the kindness of those there, both instructors as well as fellow students. It reminded me a lot of my experiences in some of the better dojos where I’ve studied martial arts – leaving…
By: David8 in  Health and Fitness  >  Yoga   Mar 22, 2011  
  Likes: 0

Our Personal Values
Often we use the word "values" in our conversations, not just in labor conversations but also in personal ones. Some questions come to my mind and may be you could help me to answer: * Do we have each one of us clearly defined our values? * Can our values…
By: Tony Fiz in  News and Society  >  Pure Opinion   Nov 25, 2012  
  Likes: 0

Introduction to Hair Highlights
Highlighting in a real sense is a means to accentuate or emphasize something. Thus, in hair fashion trend, highlighting is a process to add lighter or brighter strands to one’s hair. What is Hair Highlighting? Highlighting is much more than merely stacking foils. It demands the actual artistic process to…
By: Luke Lawreszuk in  Health and Fitness  >  Beauty   Apr 18, 2012  
  Likes: 1

Interview, What To Do Before, During, And After?
After graduation or even during study, we have to go through some interviews to get a job and we get very confused without knowing what to do. First of all you should know that the interview is a two way street, meaning that you the interviewer will assess you qualifications…
By: asmaa moussa in  Business  >  Interviews   Nov 14, 2011  
  Likes: 0

Get Your Ex Boyfriend Back - Smart Tips
Are you struggling from a failed relationship? You both love each other so much, but he suddenly gave up? Was your relationship perfect then, suddenly everything has changed? Are you just going to give up and do nothing? Or you want to start over and get your ex boyfriend back?…
By: Sevgi2 in  Relationships  >  Reconnecting   Sep 19, 2012  
  Likes: 0

6 Tips to Overcome Your Fear Of Flying
For many, the only distress that is felt concerning flying is getting the bags packed and arriving at the airport on time. However, there are others who are more distressed over the actual flight. Several studies have found that up to 40 percent of people have some degree of anxiety…
By: Mark12 in  Self Improvement  >  NLP Hypnosis   Feb 08, 2012  
  Likes: 0

How to Place An Effective PPC Advertising In 2016
Utilizing affiliate links to promote products you don't claim is a better than average method for earning cash on the web. With a site which has activity you can offer just about anything. The trap is to have enough activity and approaches to accomplishing this are numerous. The greater part…
By: Ronald Breeze in  Business  >  Advertising   Jun 05, 2016  
  Likes: 1

Candles In Bulk
Candles comes in many different shapes and sizes. Nowadays, most candles are purchased for the vessel or container that they come in. Repurposing a jar has become mainstream and thats one thing that we strongly support! We believe a good jar should yell “reuse me”. No other jar has stood…
By: ishaan in  Business  >  Advertising   Jun 03, 2016  
  Likes: 0

Tips on How to Find A Full Time Nanny In London
What is the secret of finding a professional, reliable and friendly full time nanny in London? Well, the truth is that there is no specific recipe. There are, however, some tips and recommendations to speed up the process and to simplify it. Consult with an agency specialized in babysitting South…
By: albertajones in  Business  >  Advertising   Jun 03, 2016  
  Likes: 0

Montessori Nursery Petersfield for Proper Starts
The early years of children are the most important when you want to prepare them for all the things that will follow. This happens because they must learn how to behave when they interact with other kids, they have to learn what a daily routine is and they have to…
By: albertajones in  Business  >  Advertising   Jun 02, 2016  
  Likes: 0

Top Advertising In Dubai
is an online and mobile platform that brings you the buzz on Dubai. At your fingertips, Dubai allows you to plan your travel itinerary, providing up-to-date listings on restaurants, shows, accommodation, attractions and leisure activities. Our mobile apps enable users to browse and discover what’s on offer in Dubai, whether…
By: Dubai24-7 in  Business  >  Advertising   Jun 01, 2016  
  Likes: 0

7 Emirates Uae
Abu Dhabi (aboo dub-bee): It is the federal capital of the United Arab Emirates and is the largest Emirate in the UAE. The name Abu Dhabi means 'Father of the Gazelle'. Visitors coming from the state of the art Abu Dhabi International Airport will find many nice surprises as they…
By: Dubai24-7 in  Business  >  Advertising   Jun 01, 2016  
  Likes: 0

Find Reliable Local Locksmith Services Near Me Online
Most of the people require locksmith services occasionally and hence don’t actually maintain a contact with them. But at times when you are locked in accidentally in a car or lost the keys of your home there is no doubt that you panic and try to find out a locksmith…
By: daniellvilly in  Business  >  Advertising   May 31, 2016  
  Likes: 0

Article Views: 1488    Report this Article