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small business
marketing
How To Market A Product Even While You Are Watching Your Daughter At The Playground
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How to market a product for a small business? One would think that is the last thing someone would be thinking about while watching their daughter at the playground, but I have to plead guilty because that is exactly what I was thinking today. Not so much how to market a product but how technology has made it so easy to market a product from anywhere you are at anytime you wish. Yes I said anywhere and anytime.

  • In the bathroom
  • On vacation
  • While your spouse is yelling at you
  • On the golf course after you called in sick to work
  • or even at a playground

How do you do it you ask? It's a strategy called Mobile Text Marketing.

Mobile Text Marketing is simply sending an alert, announcement, discount coupon or VIP sale to your customers through their cell phone. It's advertising made easy.

Imagine This....

You were smart and when thinking of effective ways on how to market a product, you thought about Mobile Text Marketing and were one of the first businesses in your area to sign up. You initiated your campaign by promoting a previously chosen keyword on interior and exterior signs, tables, point of sale counters and everywhere else you could think of. You advised them to text this keyword to a "Short Code" such as 99000 to receive a 10% discount on their next purchase.

Now you knew that the most important part about this was that after they "opted-in" and text the keyword, their cell phone number was stored on a database giving you the ability to stay in touch with that person by sending them alerts or coupons anytime you wanted. Of course you knew not to bombard this person with constant messages choosing instead to send your alerts just once a week.

Because of your initiative and creativity, you acquired over 1000 cell phone numbers on your database that you can communicate with at the push of a button. You can't help but pat yourself on the back for realizing that close to 300 million people in the United States have cell phones; that they carry it with them everywhere they go and that it is the most ideal place to send your advertisements. And best of all, you can send your messages from your computer or your own cell phone. Who would have known that while you were pulling your hair out looking for ways on how to market a product practically and affordably, it was in the palm of your hand all along?

It's a beautiful day today, not a cloud in the sky and your daughter wants you to take her to the playground. You would never disappoint her so you pack in the car and drive off. While she is playing you pull out your cell phone and instantly create a "Buy One Get One Free" sale on that inventory you needed to push. It took you less than 2 minutes to set it up and your 1000+ customers will be receiving it in seconds. Your confidence is high because you know that over 95% of all texts are opened within 5 minutes and it is the 15th of the month, a payday for most people.

You put your phone away, relax and sit back on the bench watching your daughter having a great time playing while knowing that you never have to worry about how to market a product again. Well done!


Street Talk

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