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Advertisement in a growing economy such as Nepal can be a really powerful tool. Although commercial advertisement is a prominent technique of promotion, people fail to acquire the proper means of advertisement ultimately not being able to have the desired level of impact through advertisement on the general public. Although several means of advertising are practiced, different businesses may have varied advertisement needs. There are many innovative techniques which can prove fruitful for some businesses but not to all. Let us discuss some of the innovative techniques which could prove beneficial in claiming success in the market for businesses in Nepal.
Starting off is advertisement through video ads on the internet, mainly on YouTube and other popular websites. The technological advancements have made almost all information available on the internet along with the fact that internet is now the prime source of entertainment. Posting pictorial advertisement may not be as effective and interactive as video ads, but effective nevertheless. Video ads can influence potential customers because of its wide reach but may not guarantee views as such ads can easily be skipped and there is high probability of the viewing of ads by non relevant population.
Another effective technique of advertisement for Nepal is advertisement through newspapers. Leading daily newspapers commanding large readership are not unfamiliar mediums for the advertising agencies in Nepal. People post ads and vacancies in the newspaper all the time and they have much effective impact on the desired population as newspaper ensures consumption of the information of all age group in homes as well as in organizations. But the innovativeness and the attractiveness of the post is what really matters. So, be sure to attain top advertising agency in Nepal in order to have an ad post that stands out and appeals to the potential customers.
Another innovative ad that can flourish in Nepal is video ads in movie theatres. This is much more effective as you can have a rough idea about what kind of population your ad is being targeted to with respect to the movies being shown and the age group that are certain to show up for the viewing of such movie. After all, for brand development, there is always a need for a well thought out strategy to ensure desired outcome.The best thing that small businesses or any business for that matter can do for brand development and sustainable growth is to provide the best of whatever they can offer. It is hard to not notice a product or service that someone appreciates.
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