The Value Of Quality
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A week rarely goes by where we inadvertently have a prospective client that comes by our studio looking for a website design for next to nothing. It’s typically someone looking for a “one pager” or they have a nephew that can build it for $99.

We immediately tell this potential “client” that, they should go and get that $99 deal as fast as they can. At our firm, we provide comprehensive website design in accordance with Google, Yahoo, & Bing’s latest best practices. You really can’t get any of that for $99.

So instead, what we try to do is help educate our potential clients by asking some basic questions. These questions help us gauge what level of service they are comfortable with. And the questions actually engage the potential clients with conversation about what they really want in a website.

Here’s a brief rundown of what we ask a “Client” when they first come through the door:

1. Is the domain name purchased and “in hand”? It’s important and it takes time to go decide on a domain name, purchase it, and manage & point the name servers.

2. Do you have site hosting set up? Can’t have a website without it. There’s account set up and log in information that also take time to create.

3. Has there been any keyword research done to come up with a plan of attack for the site? We typically will spend as much as 4 hours doing keyword research before we even build a site. And building a site with keyword terms no one is searching for is a waste of time.

4. Has there been a competitor keyword analysis? Reviewing what the competition is doing gives you valuable insight into a website’s success or failure. This takes time and is a labor expense.

5. Do you want the site registered with Google, Yahoo & Bing? We all know how important this is, and there is a cost in labor to submit the sites, set up the tracking and install the code into the site.

6. Do you want to include the correct title, meta, and header tags in accordance with the latest guidelines? We all know we can build without them, but at what cost?

7. Should the website be built “responsive”, so as to display correctly on tablets and phones? There is a cost associated with this.

8. Do you want a proper XML sitemap to be built and submitted for the new site? Again, there is a cost associated with this function, which is important.

9. Do have the text copy ready to go for the site, or does it need to be written? This is a labor expense associated with building a site.

10. Are the images ready to go for the site? Or do they need to be sourced, cropped, titled or edited? This is another labor expense to get the images ready for the web.

Usually, by the time we get down to number 10, we either have a client that is super appreciative of the level of services we actually provide, or they’re out the door to chase down their $99 deal anyway. And we don’t lose any sleep over those that run.

All of us in this industry are internet engineers to a certain degree. Whether it’s website design, search engine optimization or video production. We provide a high level of technical service in what may indeed be the world’s fastest growing medium. We can’t build $99 websites, and neither should you. Our educations, hardware, software, cost of labor, studio rent, hosting, bandwidth, overhead – ALL COST MONEY. Stop giving it away today!

“The sting of low quality lasts much longer than the thrill of a cheap deal.”

Have other points that you use to sell value to your clients? Post them up in the comments section. Cheers! Chance Ad


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