What is a niche market? If you are looking to make money online with affiliate marketing learning the answer to this question is one of the most important things you should do. Identifying your niche successfully can mean the difference between success or failure of any marketing campaign you may set up.

Niche defined:

Basically it is a small specialized area within a market sector. For example, if the sector you are looking at is "pet care" this is way too large a sector to target effectively, you could go smaller with a niche within pet care which could be "looking after your cat," and this could be further focused into "treating parasites in cats," and this could be even drilled down further into "treating otodectic mange or ear mites in cats."

You can see the process involved, the more tightly focused your niche the more effectively you should be able to target it. In the above example, a cat owner whose cat has ear mites is going to be looking for a solution. As your promotion will be focused on this problem, there is every chance your site is the one they will see first.

Find yours:

Finding your niche is more of an art than a science. You need to keep your eyes open, and look at everything from a marketers perspective. A profitable area or product to target could be right in front of you. Did you recently solve a problem that you had. Maybe you are a keen DIY enthusiast and you found a great product that helped you to paint window frames without painting the glass, or you drive a classic car and found a great polish that gave it a showroom shine, either of these would make a great niche market. You can bet if you had a problem that you solved other people will have the same problem, and putting the solution you found in front of them will lead quite naturally to sales.

Focus your efforts:

Don't try to be all things to all people, focus down onto one problem, and one solution at a time. Your message will be a lot clearer if you do. This will naturally lead to increased conversions. If your traffic has arrived at your page after searching for, or reading an article about "left handed corkscrews," and they are presented with a page about "kitchen equipment," they are likely to leave, if however the page is a review on the "best left handed corkscrews," they are likely to click on your affiliate link and buy.

I hope this article has helped to answer the question, what is a niche market. If you understand this, then you are far more likely to understand your target market, and get the sale.

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