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Mobile Affiliate Marketing - The Low Down
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Mobile Affiliate Marketing - The Low Down

With the explosion in usage of smart phone devices such as the Blackberry, Apple iPhone and Google Android mobile marketing has, as I am sure you can appreciate become big business around the world, and this means big business for mobile affiliate marketing. Just to give it some context here are some stats:

There are approximately 4 billion mobile phones in use around the world, of which c. 1 billion are smart phones.

Mobile internet usage is forecast to overtake desktop internet usage by 2014 with an estimated 2 billion mobile internet users estimated by 2015.

Finally as of today approximately 50% of all local searches are conducted using a mobile device.

As you can see, these numbers are huge and the market is wide open to mobile affiliate marketing, not only that but unlike affiliate marketing on the internet your profits and business are not entirely dependent on Google. You don't need to spend hours agonising about the latest Google update, worry about whether your site is ranking for specific keywords or worst of all see your earnings crash when something changes at Google.

Up until now mobile affiliate marketing has been dominated by the adult industry and by offers which are generally designed for the mainstream internet and therefore don't work too well on a mobile device but this is now changing in a big way with the big names in the betting and gaming industry launching fully functional mobile apps and sites and now the CPA affiliate networks getting in on the act.

The problem for many mainstream affiliates though is how to undertake mobile affiliate marketing when they have built their existing businesses on websites, SEO and PPC. Well the good news is, the education gap is now being filled by a raft of new courses from Mobile Monopoly by Adam Horwitz to the latest mobile affiliate marketing course from Mark Roth and Howie Schwartz called Mobile Affiliate Profits.

Mobile Affiliate Profits focuses on CPA marketing and based on my experiences so far is an excellent introduction to mobile affiliate marketing for all affiliates and combining this with your other affiliate marketing efforts can provide a solid level of resilience to your business.

The reality is, mobile affiliate marketing is here to stay and judging by the forecasts is going to outstrip standard web marketing in the not too distant future. If you are really serious about building a solid business then you need to think about mobile and be working on your mobile marketing strategy now.


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