This Article is About
affiliate marketing
advent of the internet
search engines
affiliate program
The How To Affiliate Marketing Primer
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The problem is not the how to. Affiliate marketing is a simple subject to explain, but the biggest hurdle for you to clear is to get rid of old ideas you have about doing business.

Before the advent of the internet, you needed:

  • A store of some sort from which to sell.
  • Products to sell.
  • A warehouse of some sort to store your inventory.
  • A big sign on your store and plenty of radio, tv and newspaper advertising.
  • A strong nerve to deal with customer issues.

Along comes the internet. These are the basics of how business happens on the web:

  1. Someone in the world types in a search term. They have a problem or are looking for something specific.
  2. The search engines, lets use Google as they are the best at this, match the request with the 10 best, most relevant matches of all the sites on the planet.
  3. The searcher gets the top 10 listings and chooses one or more and goes to the sites.
  4. The main theme for any site should be to help the visitor. The searcher was looking for something, Google delivered them to your door and you have free information for them. Also, you make recommendations to companies you are an affiliate for. If the visitor buys, you get a commission.

The how to of affiliate marketing follows the above example.

You want to go into affiliate marketing? You will need a web site. You can buy one or start one free at places like Squidoo or Hubpages. It is so much more pleasant to work with something you love so build even a one page site on something you really enjoy or are really good at. Next, find products that are the best in your opinion for anything to do with your favorite niche.

Go to the web sites of the companies you have chosen and sign up as an affiliate for them. Few and far between are the companies now that don't have an affiliate program. They are also free to join.

So far, you've invested not a penny and it'll stay that way.

It is critically important that you learn how the search engines do their searches and rankings. To learn this, there are tons of free courses at Google, Squidoo, Adwords and many other places. Take your time and experiment. See what attracts visitors and what doesn't. In the meantime, you are gambling nothing, but some spare time.

You don't have to quit your job or get another mortgage. Just read and experiment.

After doing this for a while, you will become a master of the how to, affiliate marketing techniques and will start to make some money. Where you go to from there is up to you.

By the way, always keep in mind that the internet is the River of Gold. It is the great equalizer. It furnishes an even playing field for everyone, whether a Wall Street bank or someone using the kitchen table with a laptop. There’s the most valuable search engine marketing tip. On the web, you are an equal.

You can't buy your way to the top so you have every chance available to you that the big companies do. It is up to you to furnish the last 2 ingredients: getting educated in how the web works and the effort to learn, make mistakes and succeed.

Street Talk

I am late to the party, but happy to be here anyway. OF course the party is the world of on-line business. I appreciated your article and even more so the adage, "educate yourself." Thanks

  about 1 decade ago

Do you have any online sites that you prefer for your educating? Oops. Should have put my question in my first note.

  about 1 decade ago
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