This Article is About
article marketing
fact that people
known fact
affiliate marketing
objections
earnings
hearts
product reviews
brain
money
Why Customers Buy
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it is a known fact that people love to buy, and no matter how many needs they have satisfied, they will strive to attain more and more. But why is this; do we know why customers buy. People buy with their hearts, no matter how much their brain screams ‘you don’t need it’, people enjoy being sold to.

Albert Maslow, the eminent psychologist, is known as the humanistic psychologist. He claimed the reasons why customers buy are two-fold; to solve problems and to make themselves feel good. Maslow also claimed that if you could anticipate every objection a customer has to a product, then research satisfactory solutions, you can persuade the customer to buy anything. Thinking about myself, and why customers buy, I would say that this is spot on.

Affiliate marketing is now the most lucrative online opportunity to make money, as an income or just to make some spare cash. It is really important that we understand why customers buy in order to maximize our sales and earnings potential. It is true that customers buy to satisfy emotional needs, which is identified as a problem to be solved. Therefore, if you, as an affiliate, are able to identify what products customers are looking for to satisfy their perceived problem, then you are guaranteed to convert that purchase into a sale. It is as straightforward as that.

According to Maslow’s Model, this is the first part of his theory settled and this answers the question of why customers buy. But what about anticipating the objections a customer would have to a particular product; if we are able to resolve these objections, then the product becomes saleable to that customer. This is where such techniques as article marketing, and specifically, writing product reviews, come into play. Writing a comprehensive product review is the best way to promote the features of a product, and written correctly, the review article can be used to detract from any negatives the product may have, and as you get more experienced with writing reviews, so you will become more adept at highlighting the benefits of the product and resolving the negatives.

Maslow also believed that people justify their purchasing behaviours by applying ‘pseudo-valuable’ arguments about the benefits of the product. This is where customers perceive themselves to be ‘better off’ because they have purchased that particular product. Again, if you are able to highlight the benefits of the product for the customer, this makes the product that much more needed and desired, and this is another reason why customers buy. I know that I often purchase products because of its perceived value.

Sales psychology is an intricate model employed to increase sales and earnings potential. So, when considering selling products to your customers, you are likely to be so much more effective and increase your sales potential if you keep these techniques at the forefront of your mind. We already know that we are more likely to sell to a customer if we are providing the answer to the customers problem, this is what affiliate marketing is all about, providing the right product to the right customer and at the right time.

If you have been struggling to sell products to your customers, could it be that you haven’t highlighted the benefits of the product effectively or that you have not focussed on the positives and detracted from the negatives of the product offer. One guaranteed way to ensure that your customers have what they perceive they need and want, is to make sure that you are knowledgeable about your product. In order to be knowledgeable about your product, you will need to conduct extensive research.

Affiliate marketing is the ideal way to market and sell your product offer. But if you are not familiar with the affiliate marketing techniques, including keyword research and how to find the most profitable niche markets. There are many affiliate training programs online, but many are just elaborate scams and don’t offer the training needed to ensure that you can build effective and successful marketing campaigns. A good program should enable you to research what customers are looking for and what problems they are looking to be solved by buying the products they desire. If you can determine why customers are buying particular products then you will have successfully used Maslow’s Model and will soon be maximizing your sales potential and earnings.

There are reputable affiliate marketing training programs online, ones that offer all the tutorials, training, downloads, articles and blogs providing all the information and training required to succeed as an affiliate. As well as this, reputable programs should provide the tools and resources needed to carry out your tasks, such as keyword research tools, website editors, competition spy tools and research tools. They should provide services, such as web hosting and ready-made websites and templates. But you will also need comprehensive support and mentoring to answer queries and provide one-on-one training so that you are not left to fumble in the dark. There is a reputable affiliate marketing training program that provides all this and more. Wealthy Affiliate University provides all the training, tools, services and resources required. You can use this as a comparison model to find the right program for you. A good training program, like Wealthy Affiliate, should be able to teach the most unskilled person how to be an expert affiliate.

It is worthwhile investing in the minimal monthly membership fee to join a good affiliate marketing training program like Wealthy Affiliate, because it will mean the difference between failing to earn online and building the best marketing campaigns and selling to the right customers at the right time. Be a super affiliate and find out why customers buy the products they do, using Maslow’s laws of sales psychology, and Wealthy Affiliate and you will not fail at success.

For more useful information about customer buying habits visit Easy Ways To Earn Online and find the most reputable affiliate marketing training program online today.


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