This Article is About
public perception
facebook
google
marketing ideas
car insurance
thousands of dollars
bottom line
screw
How To Use Facebook To Advertise Your Insurance Business
Join 1000's of Authors at StreetArticles Today!

How to Use Facebook to Advertise Your Insurance Business

The truth hurts

Insurance is the not most interesting topic to get people interested in. People pay for car insurance every month, and feel like they don’t get anything in return. That makes marketing yourself as a insurance professional more difficult than marketing other sales careers. In this article I will share with you different marketing ideas I have adopted over the years. Most of them are free and are VERY effective.

Public Perception

If you look at different types of sales careers, insurance is by far not the most popular. If you asked me realtors lead in popularity amongst people. Below is a comical comparison of how people perceive insurance professionals & realtors.

Realtors: People love realtors. They spend months on end trying to help you find your dream house and only charge you thousands of dollars to do it. They reassure you when you're uncertain, and you don’t even have to pay them...directly. People love realtors so much they now have countless realty shows on buying and selling homes.

Insurance Professionals: Insurance professionals take money from you for years and when you actually need them, they are hard to get a hold of. They represent the heartless insurance industry that is unfeeling and always looking to screw people.

Face it. Being an insurance professional isn’t easy. Even when we do meet someone who is interested in talking about insurance, it usually has to do with the bottom line. This makes marketing your business harder then before. With more & more people turning to Google and social media sites like Facebook, old marketing don’t stand a chance.

If your doing this, STOP!

If you are still advertising in the newspaper, stop it!. You’ve heard the saying if its not broke, don’t fix it. Well thats crap. Newspaper circulation is declining every year because people can get the news faster through Google, Twitter, Facebook and countless other online mediums. The best part of these mediums is most of them allow you to advertise on them for free!

Social Media

Websites like Facebook & Twitter have changed the way we communicate for ever. If you don’t believe me look at how quickly news spread of Jay Z and Beyonce’s pregnancy. It would have taken newspapers 24 hours to bring that information to masses. It took Twitter minutes. So why on earth would anyone subscribe to the newspaper when they can get faster information for free on the web?

Social Media has also changed the way people make purchases. Now when people compare auto insurance they can ask 400+ people for advice with the push of a button. These people are friends that can be counted on delivering advice on who offers the best car insurance rates.

Facebook Pages

If you're not using Facebook at this point, you're one of the few...not many. Currently Facebook has over 900 Million users from around the globe logging into their accounts almost everyday. This has made communicating with your clients, or potential clients easier than ever before. You can literally leave this article, visit Facebook and create an account in 30 minutes or less and it won’t cost you anything. The best part of all of this? Creating a business profile for yourself is going to build your business more than advertising in any newspaper will, and its 100% free.

The most important reason why you should be creating a Facebook account for yourself is because it will help your career...alot. Once you establish yourself as an insurance broker/agent to your 100+ friends, they will start asking you questions about car insurance. They might not be clients of yours but that’s ok. If you're easier to reach than someones broker, they will go to you for advice and once their insurance rates jump with their current broker, they will calling you for a quote.

Another way Facebook works for insurance professionals is if your easy to reach, people sending their friends & family too you, right through Facebook.

What to do now?

If you're concerned that you don’t have enough experience with computers to set up a Facebook account, don’t be. If you can set up a Hotmail or Gmail account, you can do this. Its that simple.

Step 1: Visit Facebook

Step 2: Create a “Personal” account

Step 3: Add your “Personal” information. Make sure you add a profile picture of yourself. Don’t worry too much about the insurance part just yet.

Step 4: Create a Fan Page through your account. This should be your professional account.

Step 5: Follow Facebook’s Fan Page tutorial

Step 6: Start giving insurance advice with your Personal account.

Step 7: Ask people to like your Professional Fan Page.

Step 8: Start conversations about insurance related subjects with your Fan Page. Try to keep things low key. This is about building your brand.

Paid Advertising on Facebook

Once you have become familiar with Facebook’s platform, you will want to start advertising through the paid services it offers. One of the greatest features of advertising on Facebook is how you can target your advertisements. Unlike advertising with newspapers, radio or television, Facebook allows you to specifically target your market by:

-Age

-Sex

-Relationship Status

-Interests

-Location (City, Province, Country)

-Education

-Groups they belong to

If you're new to marketing this might not sound like a big deal but let me tell you its HUGE! For insurance broker who doesn’t want to write policies for high risk areas like Brampton, Ontario, you can create an ad that excludes that area. If you're thinking that advertising on Facebook is going to be expensive, you're wrong. With Facebook Ad’s you have the choice of how you would like to be charged.

CPM- This means Cost Per Thousand. With these you pay a low flat fee every time your ad appears in 1000 different profiles.

CPC- This means Cost Per Click. With this you pay a substantially higher amount but you only pay once someone clicks on your ad.

I recommend creating several ad’s for the first month to determine which one meets your needs. Facebook allows you to limit the amount you spend to avoid spending more than you want to.


Street Talk

Great article & idea! How is your success?

Reply
  about 7 years ago
You May Also Like
Viral Video Advertising Is The New Face Of Online Advertising
The Power Of Social Media For Ordinary People Common people are fast noticing the huge potential of how to make money from online advertising. The news and even public perception are quickly changing the landscape. Primarily because of the concrete evidences they can see on its effects to many people's…
By: Arnel Macariola in  Internet and Businesses Online  >  Social Media   Jan 04, 2013  
0
  Likes: 1

The Evolution Of Public Policy
The idea is simple and innocent enough on its face: (1) identify something "bad", (2) promote "change", (3) it becomes "worse" and (4) the politician charges in as saviour. Congressman John Doe wants to unionize auto wash employees. He says publicly that it is because they are routinely subjected to…
By: Tomas B Phillips in  Politics   Nov 28, 2011  
0
  Likes: 1

Old Players, New Players, Its All About Life After
Every year at the end of the football season (in Australia and probably in other countries as well), players and coaches, but especially players, think or actually change clubs. Now I am not going to delve into the intricacies of why a player or coach changes clubs. Whether the person…
By: Debby Palti in  Recreation and Sports  >  Football   Nov 30, 2011  
0
  Likes: 0

The Most Basic Kind Of Business Insurance Frisco TX
Business insurance Frisco TX is available for every kind of business, no matter what insurance needs your business might have. Every company fulfills a different function, and depending upon those activities each business will require different kinds of insurance to properly cover their employees. When choosing the right insurance, it…
By: Ellen M. Hahn in  Insurance  >  Agents Marketers   Mar 17, 2016  
0
  Likes: 0

Tips For Finding The Best Life Insurance Frisco TX
There are probably a 100 good reasons to purchase life insurance Frisco TX. Preparing for the future is sure to be near the top of that list. We just do not know what the future will hold for any of us. Regardless of the reasons there are some important tips…
By: Ellen M. Hahn in  Insurance  >  Agents Marketers   Mar 17, 2016  
0
  Likes: 0

Life Insurance Frisco Tx: Prepare For The Unpredictability Of Life
Life is unpredictable and doesn’t always go the way we want it to – sometimes accidents and illnesses happen that can change lives suddenly. Because of that, there’s life insurance in Frisco TX. Life insurance is a way to prepare for the unthinkable and the unpredictable. It’s a way to…
By: Ellen M. Hahn in  Insurance  >  Agents Marketers   Sep 29, 2015  
0
  Likes: 0

How To Sell Final Expense - How Final Expense Commissions Work
Part of learning how to sell final expense is determining what kind of commission level you can expect to receive on writing new final expense burial insurance business. What will you actually earn selling final expense? The answer, of course, is, "It depends!" And this article will set out to…
By: David Duford in  Insurance  >  Agents Marketers   May 17, 2015  
0
  Likes: 0

How to Sell Final Expense - Should A New Agent Use A Sales Script?
There is a couple of different perspectives in how to sell final expense; should your presentation be canned, word-for-word, following a specially designed script? Or should you follow a final expense sales process that is more open-ended, and not so scripted? The truth is this: if any method is validated…
By: David Duford in  Insurance  >  Agents Marketers   Jun 06, 2015  
0
  Likes: 0

Insurance Services From A Recognized Organization
There is certainly no lack of insurance companies in the United States. From big name companies that hold hundreds of thousands of policies, to the smaller ones that sell just a few hundred policies each year, there are several options to choose from. Once you have decided to obtain an…
By: Jacob Mathew in  Insurance  >  Agents Marketers   May 08, 2015  
0
  Likes: 0

A Fairly Easy Deal With to Any Or All Buy Swtor Credits Your Current
Featuring bleachers, buy star wars old republic credits a ring and lots of tiny cages, it appears to be the site of a Dalaran Pet Tournament. Raiditem is the most reliable blizzard store offering all kinds of wow items, wow gold, wow mounts and gears! Our team has more than…
By: appgamenews in  Insurance  >  Agents Marketers   Jan 22, 2016  
0
  Likes: 0

Learn to Get the Cheapest Car Insurance Estimate
Car insurance estimate, as the name says, is indeed only an approximate calculation of the actual premium fee you should pay, but the number gives an average amount for you to prepare. People approach auto insurance differently, and some take careful precautions which, in fact, can save them from paying…
By: Zarusky Nalaninaskaya in  Insurance  >  Agents Marketers   Mar 22, 2015  
0
  Likes: 0

Several Types Of Insurance
Insurance this is a simple term which is used for various type of risk management. Cover plans provide you coverage against several types of unexpected incidents. There are several insurance companies which provide affordable protection policies. If you have an assurance plan you can easily make a claim from the…
By: David Wright in  Insurance  >  Agents Marketers   Jan 23, 2014  
0
  Likes: 1

How to Sell Final Expense - Why Do Agents Fail In the Final Expense Business?
The reason agents fail learning how to sell final expense is fairly simple. The unfortunate reality of sales, no matter the industry, is that 90% of all sales people fail or quit within the first 12 months of starting their sales profession. Why is that the case? The number one…
By: David Duford in  Insurance  >  Agents Marketers   Jun 07, 2015  
0
  Likes: 0

The Big Picture ~ One Of Many Challenges Faced In Recruiting Insurance Agents
When we reach the ceiling it becomes a floor but it does not change the fact. We always want to grow beyond what we have already achieved in the past and continue in the path towards bigger and greater excellence. In my brief career span in the financial services industry…
By: Sabyasachi (Babu) Kundu in  Insurance  >  Agents Marketers   Jan 14, 2012  
1
  Likes: 5

Article Views: 2340    Report this Article