What Determines The Best Essential Oil Company On The Market Today?
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What Determines the Best Essential Oil Company on the Market Today?

There are many essential oil companies throughout the world, some more reputable than others. Many companies label their oils "therapeutic", "all-natural", "100% pure", or even "organic". What does all this mean? Is there really any difference between all them at all?

If you're wading through all of this it can be a bit confusing and overwhelming. I understand because I've been there myself. When you're trying to determine which is the best essential oil company on the market today there are a few questions to consider:

  1. What is the potency and purity of the oils?
  2. What does the company's growth look like? Is it stable and continuing to grow?
  3. Does the company offer product education to it's buyers?
  4. Is scientific research being conduct on the company's oils?
  5. What do the oils smell like?
  6. Does the company offer a money back guarantee if you're dissatisfied with their product?

Potency

So why is this such a big deal? Let me explain. Let's say you purchase a bottle of Lavender essential oil from a health food store and you use it for insomnia. After you've used that bottle you go to the store and purchase another bottle of that very same brand of Lavender and yet it doesn't help you to sleep and even makes you feel sick to you stomach. How is this possible? This second bottle of Lavender's chemical composition was altered and as a result it wasn't as potent as the first bottle.

It is much like making a batch of cookies. When you follow the recipe exactly they turn out perfectly and everyone who eats one loves them. However, let's say next time you make them you are in a hurry and don't read the recipe very closely. You might add a bit too much salt or not quite enough flour. Will this batch of cookies turn out like the first? Of course not. You didn't follow the recipe so how can you expect to have the results you had when you did.

Such is the same for essential oils. If you want consistent purity and potency from bottle to bottle you need to find a company that tests each and every batch of essential oils to ensure that you get the quality you want.

Purity

If you want an essential oil that is pure without any type of contaminants you'll need to look for a company that performs all of the following testing:

Gas Chromatography - this is to determine which compounds are present in a test sample and at what levels.

Mass Spectrometry - this reveals the presence of heavy metals or other pollutants.

FTIR Scan - this is to analyze the oils composition of chemical constituents.

Microbial Testing - this tests for the presence of bacteria, fungus, and mold.

A word of caution: Some big name essential oil companies offer as a selling point that they have their own "in-house" laboratories to perform the testing of their oils. I don't know that this is ideal. In fact, I would actually look for a company that has this testing done from a laboratory outside of their company. In this way there is an additional check to the integrity of both the company and the oils they are producing. For example, if a batch of oils was tested "in-house" and contained impurities, it may be easier to cover up the testing results than if those test results were determined by an independent laboratory.

Company's Growth

We all like to read the reviews of a product before we commit to buy. What does a company's growth rate tell us about their product? A lot!

Looking at a company's growth is like reading the overall "review" for their products. A company whose sales is doubling and tripling year after year gives us a pretty good indication that their retention rate is quite high and that they have a great product. After all, people won't buy or continue to buy something that isn't quality and producing the results that they are looking for.

Product Education

Although essential oils have been used throughout history for medicinal purposes they are not the "norm" in western medicine. As a result people need to be educated on how to use them. One of the best ways of providing education for customers is in the way the product is marketed.

For this reason, Multi Level Marketing (MLM) is often the preferred method of sales for essential oil companies. Often MLM companies are snubbed and looked down upon and yet within the essential oil business it makes sense that this means of marketing is more conducive to educating the customers than other more "traditional" and "accepted" methods of marketing.

Scientific Research

Although essential oils have powerful medicinal value, they are not given a great deal of credence within western medicine. As a consequence it is important that scientific research is conducted to enhance the understanding of the powerful benefits essential oils provide.

I am extremely confident in using essential oils when I know that they have been scientifically researched and tested by knowledgeable professionals. It is also important that the results of the testing are published and made available to the public.

Smell Test

Have you ever gone into a health food store to sniff out a good bottle of lavender and walk out with a headache? Why was this? Honestly, we don't know for certain. But we do know that pure, unadulterated oils won't have that effect upon people. More than likely, the oils contained fillers or the chemical constituents within the oils were altered.

My point is that you can tell a quality oil just by the smell. I know that this may sound silly to someone who has never used essential oils but to someone who has had exposure I'm sure you know what I'm talking about.

The best essential oil company will want to get their oils under your nose so you can smell them and experience them. Pure oils will sell themselves.

Money Back Guarantee

Lastly, the best essential oil company will be confident enough in their product to offer you a full money back guarantee, knowing that very few will actually want to "cash in" on this offer.

In summary, there are lots of essential oil companies in the world today and yet not all are created equal. If you want high quality oils you need to do your research. As you use the six areas we've discussed today for your criteria you will be certain to find the best essential oil company on the market today.


Street Talk

  

Lis - I'm so glad you found my article helpful. If you click on any of the links within this article they will take you to my website where you can find additional information about essential oils and related products. If you ever have any questions feel free to shoot me an email and I'm more than happy to help out in any way.

Reply
  about 5 years ago
Lis  

Hi Christie, great article. I have tried essential oils in the past but was not sure what to look for to find the best quality. Your article is a great help. I will look into using them again and I will follow you for future help and reference. Thank you. Lis.

Reply
  about 5 years ago
  

Tina - I'd love to work something out. I think maybe the best thing to do would be to shoot me an email and we could discuss some ideas. I can't give you my email from here but you can find it on my website "Me" tab or just leave me your info. on the "Contact" tab on my website as well. You can find my website address on my author profile page here at Street Articles. Thanks so much! I'm glad you liked the article.

Reply
  about 5 years ago

Christie. I love this article. Kind of new to this Internet marketing thing. I'm wondering if you could give me permission to use this on my web site? You could either be a guest author or I could just use it and give you credit??? Please let me know what you think.

Reply
  about 5 years ago
  

Helen - thanks for your comments. I'm glad that you found my article insightful. With so many choices in essential oil companies available it can be difficult to find the highest quality. Let me know if you have questions as you navigate through the process. I'm happy to help in any way.

Reply
  about 5 years ago
Helen8  

A very thorough discussion of how to choose essential oils. You sold yourself without having to name your company. Following the steps you provided will lead anyone to the best oils available.

Reply
  about 5 years ago
  

Tina - Thanks so much. I'm glad you found my article informative. Please let me know if you ever have any questions as I am happy to assist in any way.

Reply
  about 5 years ago

Hi Christie, You are an excellent writer! Your article was engaging and you provided all sorts of valuable information! I love essential oils and want to follow because I want to learn more! Thanks Tina

Reply
  about 5 years ago

Very informative article..I never gave this much thought before buying oil, next time I will be there with more understanding of it..thank you..:)

Reply
  about 5 years ago
  

Absolutely! I'm glad you found it helpful. I think most people don't recognize the huge difference in quality within the essential oil industry.

Reply
  about 5 years ago
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