Significance of Explainer videos has increased. Everyone these days is up to making demo video for his product/brand. We will discuss that how you can make a good video in your limited budget!

Script

The Script is a very basic part of the video. The animations can’t do anything if you don’t have the convincing story. So make sure that you come up with a well written story and script.Write a very powerful script that helps to build and enhance your brand image. Write a story that develops a good understanding of your brand. It should catch your viewer’s attention and provoke them to take direct action.

Also, formulate your story in a way that you show a problem that the customer is facing and the product comes with a solution to it. Problem solution is by far the most effective way of telling about your product.

Voiceover

After you are done with your script, make preparations for recording the voice over. Get a good microphone for recording the voice over. You can then use the software do the editing work on voice over.

If you believe that your voice won’t suit in the video then hire some artist who does voiceover professionally or ask some of your acquaintances to do it for you!

Storyboard

You have written the story and now you have to think that what image, drawing and visuals will go with the situations of the story. You need to brainstorm and think carefully what visuals would effectively communicate your message to the audience.

Editing

Until now you have a story, visuals, voice over. Now you need to put live to your visuals so that they can effectively convey your message to the audience. Spend adequate time on editing so that you come up with a very fine quality of the video. Explainer video companies usually use Adobe After Effects and Anime Studio Pro 10, but you can use these software:

· Camtasia

· Goanimate

· Powtoon

These are easy and free software. You can check their tutorials and learn to use them. They would facilitate you in the editing work. Get your visuals and voice over sync together.

Sound Effects

Add music to your video now. Put that music that suits with the image of the brand and goes well with the story and the scenes. The sound effects can be purchased or downloaded as well. Select a music track and sound effects and then sync them with the video.