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search engine visibility
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Article Marketing - Unique Content Syndication For SEO And More Website Traffic
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Article Marketing  -  Unique Content Syndication For SEO And More Website Traffic

The syndication of unique content is essential to any online business. Not only does it help with search engine visibility and organic search traffic, it provides well as a great promotional tool by creating more exposure for your website on various blog, web2.0, and article directories. Most people utilize article marketing strictly for SEO, but they fail to realize that great articles placed on relevant sites can bring in viral human traffic as well. This is especially true when other bloggers like your article and decide to syndicate it to their audience/followers.

Once you have published a great article that provides useful, relevant information (and is of course unique and not duplicate content), you should aim to share it on various social media platforms. Getting more exposure to your articles will then help bring more traffic to your website or online business via the resource boxes, but this will also boost the credibility of your site in the eyes of the search engines. Did you know that Google actually rewards your site when visitors have clicked through your articles' resource boxes?

When you have written multiple articles (as well as have other backlinks for your site), you should take advantage of RSS. RSS means really simple syndication (sometimes also known as rich site summary), and it creates a list of these article links and backlinks with a title and short description. This RSS feed can then be implemented into your WordPress site (or other blog), but many RSS readers out there may possibly find your content and subscribe to your feed. This ultimately means more traffic also because it greatly boosts your search engine rankings. However, be careful with creating too many RSS feeds with the same backlinks because it could just as easily have a truly detrimental effect to your site's rankings. Creating one RSS feed should not pose any threat to your site's rankings and will only help it unless a significant amount of these backlinks are de-indexed or blacklisted by Google (which is rare).

Sure it can be tedious to write tons of original content all by hand, and yes it can be expensive to hire high-quality authors to write many articles for your one website. If you are an affiliate marketer, this task could be nearly impossible as you are most likely running multiple individual niche websites. With the invention of article spinning, the SEO game has completely changed. It has allowed many quality authors and webmasters to distribute and syndicate their content to many different article directories and blog networks without being penalized by the search engines for duplicate content.

Spinning articles works by changing out individual words, sentences, and paragraphs with synonyms and similar phrases. There is software available online that allows the spinning of entire paragraphs, and when spinning words, sentences, and entire paragraphs, it provides a vast amount of unique content. Rather than submitting identical articles to different directories, you can now syndicate your content easily and efficiently without worrying about getting slapped out of the SERPs for duplicate content.

Spinning syntax (or spintax) is usually done with curly brackets '{', '}', and pipes '|'. A spinning software program is then used to randomly choose words, phrases, sentences, or paragraphs from these groupings to form a unique article. An example might be if one were to write: "I like {dogs|cats|birds}" where the spun sentence could read: "I like dogs", "I like cats", or "I like birds". One can easily recognize the pattern here and elaborate on this example, but most are quick to realize the power of this unique technique for automated article marketing and content syndication.

Google does not recognize this as blackhat SEO, and contrary to popular belief, they do not "hate" SEO automation software. However, the key is to utilize these powerful techniques properly. They can do just as much damage to your search engine visibility as they can boost it. Just as any type of powerful tool, it can obviously be abused, and care must be taken when implementing it!

Street Talk

OK -)

  about 7 years ago

Are you trying to promote article spinning softwares?

  about 7 years ago

I am making sure that people are conscious of how to use it properly. With the Penguin 2.0 due to come out at any point, people need to be aware of the damage it can do. I know a lot of people use it for SEO these days, but they should be more focused on getting content syndicated without being penalized for duplicate content.

  about 7 years ago

Hi Jeroen, This is a very nice article. I was not able to understand what exactly you are trying to promote.

  about 7 years ago

Thank you Geoffrey

  about 7 years ago
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