Keyword research will bring us close to a true exploration of the clarity, use, relevance and competition of these words on the Internet.

This means that you will be able to focus on the words that best fit the time and product on the Internet. The Internet changes every minute, which means that the words that today get used the most, tomorrow may get replaced by other words and so on.

This is key to writing for promotional purposes. Remember we live in a world based on trends, calendar dates marking special occasions, weddings, car parts, kitchen appliances and other fashionable trends. This is what sets our daily search for key words.

Take a moment to view headlines, watch new television shows, read magazines, newspapers and find out some of the trends out there to get matches to the product, image or idea of interest. Of course you can buy the help of Internet applications to find key words and phrases for your promotional pieces.

The point of finding out about the link between trends and the idea one is trying to promote is to choose the best ways to market a product through those connections. This in turn will paint a picture about competition of the product on the Internet, which will help you choose the best words based on facts.

The formula is, product, idea, image, plus keyword research, relevance of keywords, competition of those keywords on the Internet, which equal, ideal content production for promotional purposes.

Choosing low competitive words that have high connection to your brand and at the same time are trendy is what will lead you to high rankings and great traffic through your web-page, or blog.

This being said, you do not want to dismiss medium and high competitive words altogether one thing you do is finding words linked to those of high and medium competition and create content around this words.

Keep an eye on daily searches of key words and their placement on the Internet as these change often. Exploit all known marketing strategies to make the words count and drive traffic your way.

Create short phrases around the subject you are trying to sell or promote, make this phrases part of social media campaigns to create a buzz around your article pieces and product promoted. Be careful, do not give away too much of your article subject on those social media postings, just enough to entice your audience and drive traffic to it.

Short and concise articles along with the best searched words will guide you and your product to high traffic and possible connections.