This Article is About
seo
search engine optimization
great reputation
keyword density
article marketing
ezine articles
meta tags
google
backlinks
search engines
podcast
Trends In Seo: From Tactics To Strategy
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Trends In Seo: From Tactics to Strategy

The SEO market is no longer the same. At first, you could get away with keyword stuffing in your meta tags to rank. As soon as that was eliminated, there seemed to be a duration when one could very easily get ranked simply by link spamming. Those days are over as well.

Today, Search Engine Optimization has moved onto a fresh new course. Here are some of the many trends active in today's world of SEO.

Keyword Density and Strategies

Keyword strategies with density might have been popular a few years ago, but today that simply doesn't matter. Not too long ago, experts advised maintaining your keyword denseness in the region of 3% to 6%. That truly doesn't matter currently today.

It was also recommended that you bold, italicize and underline your keywords. Once again, it really doesn't play a role any longer.

Multimedia

Using videos, audio and web presentations is becoming an increasingly effective way to gain rankings in the search engines.

Establishing a solid reputation utilizing multimedia needs time. The objective isn't to attempt to launch a single viral online video and become set for the rest of your existence. Instead, the objective would be to conduct a podcast each week, or perhaps a video each week untll you've got a great reputation developed.

The more often you can publish, the better. Superior quality online audio/videos produce a lot of backlinks, especially once you have gotten a strong reputation.

Lower Quality Links

The tactics of using lower quality links might have worked a year ago, but not anymore. As an example, article marketing links are not as powerful today as they once were. Composing a multitude of articles in addition to submitting them to Go Articles or Ezine Articles basically will not accomplish all that much with regards to your rankings. In actual fact, Ezine Articles themselves were slammed extremely hard by Panda in the year 2011.

Google's Indicator for Quality Metrics

Today, Google is utilizing a thing known as metrics that helps them attempt to determine if your website is of high quality. How does Google do this? One particular metric it apparently looks at is how frequently people return to your website. It looks for and keeps track of how often individuals remain on your internet site. It studies what the ratio is between the content and the amount of advertising that is on your website. Google examines hundreds of various factors and attempts to decide whether your site is up to par and is of high quality.

It's extremely difficult to deceive Google's AI (artificial intelligence), particularly since so very little is well known relating to this nowadays. The best way to rank in the new world of SEO is to just give Google what it wants: high quality content.

Having the right training and knowledge in SEO will help to get that article SEO ready. Don't let a lack of knowledge in SEO keep that article from succeeding in gaining attention for you. Follow the above tactics and strategies for SEO is only a start.


Street Talk

Keeping up-to-date with technology trends make a difference. Thank you for contrasting the old way of getting high ranks and explaining the new way of getting high ranks in search engines. I agree with you about the importance of quality content. I also look for pictures related to my subject.

Reply
  about 9 years ago

Yes. Its amazing how times have changed. Thanks for the kind words Sarah!

Reply
  about 9 years ago
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