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Would You Build An Internet Business Using Only Article Marketing?
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Would You Build An Internet Business Using Only Article Marketing?

Ever since Gutenberg invented the printing press early marketers were some of the first who took advantage of this new invention. They used it to create flyers that they could post announcing their wares and also to apprise the town folk of upcoming sales. I would imagine that a rise in sales was inevitable since they would also send these flyers to the surrounding countryside and any nearby towns. However in this day and age I would be very cautious of trusting article marketing as the sole means of building an internet business.

Article marketing is a proven method of advertising and the articles that are posted to the online ezines are a fantastic way to get the word out on your business. Online articles can be picked up by anyone with a website and often are immensely helpful in getting those sought after backlinks. To get a new website off to a great running start I recommend hiring a ghostwriter to create your first batch of articles. Even though the ezines often have great information on improving your writing skills I find having articles written by a professional and specific to my keywords and website are the best instructor for writing my own articles.

Article marketing is a great way to trade the price of your labor for what is basically free advertising. Every business whether online or off needs advertising. With article marketing you control what your readers and hopefully potential customers know about your business. By keeping your articles relative to the content on your site you become the expert and people trust you when you promote a product or service.

When you are building a business having articles that are published and that you can point your readers to reinforces the impression that you are the authority and go to person in your business. Getting traffic to your site is great but when you can dazzle the visitor with all of your content and the fact that you are a published author you are much more likely to get them to sign up for your newsletter or e-course.

But don't let all the great things that article marketing can do blind you to the other ways that are available for promoting your business. You will want to implement ALL the methods available for building your business. I can't stress enough how important it is to utilize all of these methods. So that you can grasp what I am saying you need to incorporate some of these methods also: Business Cards - that can be handed out and left in the businesses you patronize Free Ads - pretty much solely online and can be published at the many sites that allow them. Paid Ads - not only on the many sites willing to sell ad space but in physical newspapers and magazines. Not to mention the Adzines. Bulletin Boards - there are both physical and online ones available. You may be surprised at how cheap an effective a physical bulletin board can be. Radio - Same thing here and often quite a bargain on the AM stations.

I hope you get the idea that relying on just one source to promote your business will definitely limit your ability to be successful. So my answer to "Would You Build An Internet Business Using Only Article Marketing?" is a resounding "No". But even with that said it does have many benefits and these normally enhance the other efforts you are making. So whether you are running a blog, a sales funnel or a membership site using article marketing should be another tool in your arsenl and not the only one.


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