5 Tips For Excellent Corporate Video Production
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5 Tips for Excellent Corporate Video Production

Producing a great corporate video does not require a huge budget just the right idea. In this article we look at how to go about producing a great corporate video, mainly aimed at small and medium size businesses.

When most people hear the term “corporate video”, boring and often lengthy videos come to mind. However, corporate video production has changed a lot in the past two decades. The latest corporate videos are all about grabbing the attention of prospects and customers alike. That said with the right plan in place and a few basic tools even an amateur who understands the business properly is able to create excellent corporate videos. So, keeping that thought in mind we’ve put together the following five tips that should help businesses create compelling corporate videos of their own.

Consider what information you’ll share

Before you even turn on your camera you need to have a plan in place. Think about what value your corporate video will offer potential and existing customers? At times a few customer testimonials turned into a 30 minute video complete with great camera angles can be good enough. For more complex products a simple yet engaging product overview followed by how these products can make a person’s life easier or change their lives will work best. For instance, a grocery store can offer cooking tutorials.

Create a plan

A good plan will result in an excellent end result. This will also help you streamline the whole filming process, plus it will make the actors and presenters more comfortable. Draw a map of how your video will flow i.e. opening, testimonials, shots of the product in action and closing. You will also have to decide if the video is pre-scripted or will the actor need to work based on a set of guidelines. However, it is best to keep the length of the video at around five minutes.

A second opinion

When the video is ready ask friends, colleagues and coworkers for a bit of brutal honesty. Also watch the video a couple of times with a critical eye keeping in mind how the target audience will perceive the video. Even though humor can in fact be an excellent tool for engaging viewers, the humor shouldn’t go overboard since it also represents the brand you’re marketing. Corporate video production has a tricky balancing act to perform so make sure that you’re not unintentionally offending anyone.

Take production value into account

Take Toyota’s new Swagger Wagon commercial, it is certainly engaging but producing something similar is not financially viable for small and medium size businesses. However, it is easy to create a really good video using just basic tools which include basic sound equipment and a video camera. All you need is clean audio to improve production value and the set can contribute towards quality. If it’s an instructional video a white or blue backdrop is perfect. Then any elements that may be distracting can be removed post production.

Sharing your video with millions

There is no point of a great corporate production cycle if people do not watch it. This is where posting it free of YouTube, Vimo, DailyMotion and Google Video comes in. Once uploaded then the video can be promoted via social media platforms like Twitter and Facebook.

At Staging Connections we have been responsible for creating hundreds of corporate videos over the years. Our corporate video production strategy is based on exactly what you want to achieve. To order your corporate video today.


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