Getting The Most Out Of Craft Fayres
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In every town there are plenty of skilled, patient and passionate people who enjoy creating handmade goods. There are individuals who spend their spare time baking delicious cakes, or making stunning gifts for friends and family. There are also those who earn a living from selling the bespoke items that they have created.

For the creators who want to sell their goods, there are now a wealth of on-line stores, where you can put your unique jewellery, hand carved furniture or expressive paintings on the market. These craft sites charge a fee for listing your items, but can potentially reach a global audience. With the power of online marketing, your items can be desired and ordered by people from around the world.

So, with the option of online global sales, does the modern day maker have any real need for traditional craft fayres? There are several arguments as to why there is still a place for craft fayres.

Firstly, any handmade product has a unique character which can’t always be successfully illustrated in a photograph. The touch of a fabric or highly finished wooden bowl, the brush strokes on a painting or stitches in a piece of textiles, the deep colour of a gemstone or iridescence of a piece of glass; these are all details that can only be fully appreciated when they are seen in reality. A high quality craft fayre can provide the best place to showcase truly outstanding creations.

Secondly, many people who are looking for a unique item are buying a gift for a treasured friend or loved one. It is a personal buying experience. Wandering around a craft fayre, with the opportunity to meet the maker and gain an insight into the process, or story behind the item adds to the value that it holds. It is an experience that can’t be gained from trawling through pages of goods on a website.

For the makers, a craft fayre can also be a social occasion. You may spend hours, days or weeks working on your craft in isolation, so it can be a welcomed opportunity to get out and meet with the public and other creators. Once the stall is set up and your space is organised, it can be an inspiration to take time to see the range of goods being displayed and talk with other stall holders about their skills, techniques and ideas. With an appreciation of the time and skill that goes into producing a particular item, other stall holders can often be the best customers!

Craft fayres can be seen as a wonderful marketing opportunity. People buy from people, so if your impressive goods are professionally presented on your stand and you are friendly, informative and helpful whilst on your stand, you can increase the chances of making a sale. In sharing your passion with others, it can also act as a reminder of why you so enjoy what you do and provide you with the inspiration for future creations.

In seeing a craft fayre as an investment for marketing goods, there is less pressure on selling. Many visitors may not decide to buy on the day, but may want to get in touch at a later date, so it is important to have contact details available in the form of business cards, postcards or other literature. Add these into the bag with any goods that are sold, so people who have bought can also get back in touch if they think of someone else who would like something you’ve made.

Salisbury Contemporary Crafts and Heritage Fayre is a great opportunity to showcase your goods or find a unique present for the important people in your lives. Join us in September for the best crafts that Salisbury has to offer!


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