How Global Home Audio Market Is Being Driven By Wireless Connectivity
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We don’t yet have flying cars, or commercial jetpacks, but innovative technology has managed to grant us the gift of ever-connectedness to the Internet. Now we do not need to rely on clunky, stationary PC’s to log on. In fact, any person with a smartphone has access to the world wide web at their fingertips, thanks to wireless technology.

Nowadays Listening to Music is Just a Touch Away:

Though we’ve perhaps always known we were going to want the convenience of Internet on the go, what’s interesting is the way that we’ve chosen to use it. While looking for directions is useful, and checking social media is compulsive, one of the activities consumers have shown they love doing most is listening to music. A few years ago, Rhapsody made history and indulged everyone’s collective love of song by becoming the first subscription-based music streaming service. Other audio companies quickly adapted the concept and before we knew it, the likes of Pandora, Spotify and TuneIn were created.

Home Audio Market has Changed with Lightning Speed:

In recent years the home audio equipment market has witnessed major growth in terms of technology. With this booming popularity of audio technologies many advanced features have been incorporated in the audio devices. The adoption of wireless technology is now the driving force for bringing in the advancements in the home audio equipment market and providing comfort and ease of use to its growing customer demands.

Wireless Streaming of Music Has Revolutionized the Home Audio Market:

Streaming has totally changed the way of listening to music. No one wants to carry around a CD player anymore. But now, less expectedly, wireless audio streaming has definitively moved into the Home Audio System market, as consumers have consistently demonstrated an interest in all wireless things. A wide variety of audio and technology brands such as HEOS by Denon and Panasonic have responded to consumer demand by releasing new home audio products, like wireless speakers and docks, as well as soundbars and AV receivers. According to Strategy Analytics Inc., wireless speakers are expected to account for almost half of all home audio shipments this year, and soundbars will reach 15 million orders, growing almost 40% in sales. And this seems to be only the tip of the iceberg. This past January, Las Vegas, NV hosted the annual Consumer Electronics Show, and there were plenty of wireless home audio systems on display, indicating that audio companies are just getting started.

Demand for Wireless Speakers has Risen:

But why the demand? Wireless streaming is great for mobile; what has caused the shift into the home audio industry? Well for one thing, digital music has proven to be cost and space effective. There’s no more need for unsightly CD towers, and thanks to streaming, consumers can enjoy unlimited music for around the cost of one album. But enjoying all of that unlimited music isn’t realistic on most PC speakers. The sound quality isn’t that great, and it won’t carry very far. Wireless speakers however, give the consumer the option of high-fidelity sound, and most models also satiate the consumers desire to integrate their mobile device with home electronics. After all, you can control just about everything from your smartphone nowadays. Why not your home speakers as well?

For now, audio technologists are scrambling to figure out how they can make home entertainment systems better and listen to favorite music more efficiently.

  • Demand for Wi-Fi and Bluetooth speaker models
  • Demand for convenient mobile controller apps.
  • Easy access to favorite music streaming channels.

It looks like 2015 and 2016 are sure to be revolutionary years for home audio, and don’t worry, surely our jetpacks and flying cars won’t be far behind.


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