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computer software program
internet marketer
sign ups
free ebook
subscriber base
email marketing
exact words
marketing tool
time and date
email addresses
Autoresponders - What Are They?
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Ever receive an email that reads: " Your email could not reach the intended recipient because...". This is the work of an autoresponder. An autoresponder is basically a computer software program that automatically responds to emails sent to it.

In the world of Internet Marketing, autoresponders are not only solely used to respond to emails automatically. In addition, they are used as an email marketing tool.

To explain it simply, here is how an Internet Marketer does email-marketing:

- Collects email addresses of subscribers from the Squeeze Page

- Uses autoresponder to send out valuable information to these subscribers at pre-determined intervals

- These follow-up emails not only provides relevant information, they will also try to sell the intended products to these subscribers

For a start, when someone signs up in the Squeeze Page, the autoresponder starts to deliver it's first email. This email is usually the one that asks you to confirm your subscription by clicking an URL link in that email. Upon your confirmation, the autoresponder again sends you a second email.

This second email can contain an URL link for you to download a free ebook, report or whitepaper, etc. as promised in the squeeze page. It can also be the first email of a mini-course for example a mini-course on email marketing.

Let me bring you behind the scene. Even before any email is delivered from the autoresponder to you, the Internet Marketer had already set up email messages intended for the subscribers. This includes the exact words as well as pictures if needed. The time and date of each email to be delivered is already all configured in the autoresponder.

Assuming the squeeze page attracted one thousand sign-ups. How long would it take to send emails manually to each and every subscriber? That is why there is a need for autoresponders. Set it up once and it will do its job no matter how big is your subscriber base or how bad the weather is.

Please note that a autoresponder is just a tool used for email marketing. At the end of the day, actual sales is still dependent on the Internet Marketer's email marketing skills i.e. the content of the emails to your subscribers. The content of the emails should be relevant, provides high value and also place the Internet Marketer as an expert in whatever niche he/she is in. These emails should not just sell the products or services, they should also build trust and develop a good relationship with the Internet Marketer.

As with most software, there are free and paid ones. Autoresponders are no exception. Needless to say, paid ones provide more features and higher reliability.

Paid or free autoresponders? My advice is to go for the paid ones as I would not want to risk losing my subscriber base. However, the choice is yours.

Street Talk

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