This Article is About
email marketing campaign
e mail
internet marketing
Do YOU Capture Leads?
Join 1000's of Authors at StreetArticles Today!

Do you capture “Leads”?

This term is also known as Email Marketing. Email Marketing comes into action when you have to make a list by capturing leads of people who are interested or want more information regarding your product or services.

Many times a visitor visits and leaves your site after some time without purchasing whatever you are promoting on your site. The good is that someone visited your site but the bad is that he didn’t make any purchase over there. So, in my view that is a waste visit to your site.

Whatever, but if the purpose of the visit is not fulfilled and if you don’t even know the name of the visitor or in other words if you are unable to capture the details of the visitor for your Email Marketing campaign than that visit should be treated as waste visit. This doesn’t apply to the people who are writing blogs for the fun sake and don’t offer anything to the visitor. They do that for hobby and not for a business. So, here in our topic we will not include those blogs.

Having a mailing list for any affiliate is a must today. So, if you are serious about your business and want to get the most out of your traffic then make sure you have a capturing tools, using which you can capture some leads.

What actually are “Leads”?

If you are new to online internet marketing world then this concept can be new to you but every successful online marketer knows what exactly “lead” is and what is the importance of capturing leads. In simple word “Lead” is stored (in any form) information about person/business that contacted you for some information related to your product/services or filled/given their information to you with their consent only. Leads are generated to contact them again in future.

You might have thousands of E-mail IDs / Phone numbers with you but those will not be treated as leads if you don’t have any permission from the owners of the IDs to use. Make sure you don’t send bulk mails and if you send mails without prior permission than those mails will be treated as SPAM…

How to capture “Leads”?

There are many tools available online known as Auto Responder. Some are free and some are paid but it’s always better to use the paid one as those will provide you better services then the free ones. You just need to put a simple form on your website, offer something free or valuable (like E-book, Newsletter, or Bonus whatever you feel like) to the visitor and rests of the things are done automatically by the Auto Responder. Once you will purchase the services from any good company, they will guide you on how to put a form onto your website.

Why to capture “Leads”?

Here comes the main point. Why to capture leads? What is the need to capture leads? Well, It is said in the online world that an average it takes 7 attempts for a person to purchase anything online. There are very few who purchases product in a very first visit.

When someone is looking to buy something online, they make a search using Google or other search engines and try to find the product of their choice. They click on the link provided by Google and make a purchase from a site but say if they don’t purchase anything from your site, they will leave the page and continue searching other sites.. The loss here is that you won’t get anything from that customer, even if the customer has some potential to buy that particular product. But if could capture the Name, Email Id or Phone number of the visitor when they were there on your site, You could contact them in future and get a chance to sell your product to them.

How to use “Leads”?

Once you capture leads, you should know how to use those captured leads. So, the next part comes “Follow up”. By following your customer via E-mail or phone, you increase the chances of selling your product. You just need to make a series of useful letters related to your product and update your Auto Responder. Now it will be a job of that Auto Responder to send the mails regularly on a particular day (defined by you) to the visitors of your site.

But always remember that those leads are humans and you should make relations with them by offering your services to them. Help them by replying to the queries they have or whenever they ask something.

Thanks, Shaishav Sood

Street Talk

No comments present
You May Also Like
List Building Secrets- The Number One Secret To Maximize Your Returns
All website business owners, as well as in my view, other business owners, need to have successful opt in list campaigns. This means that when ever possible, you are presenting an option for your visitor to leave their contact details. This may seem like a boring point, but consider these…
By: Martin Cohn in  Internet and Businesses Online  >  List Building   Jul 21, 2011  
  Likes: 0

My First Email Marketing Campaign
An email marketing campaign constitutes one of the most powerful marketing methods for people who want to contact customers on a one to one basis. Recently, I started my first email marketing campaign and have had success getting my first subscribers within a couple of days. Setting up an email…
  Likes: 0

The Power Of Free for Your Email Marketing Campaign
Never mind the "there's no such thing as a free lunch" paradigm of Milton Friedman, give your audience something free to help you get something from them. Don't underestimate the power of free for your email marketing campaign. It is much easier to get someone to sign up for something…
  Likes: 0

Targeted Email Marketing - Build Your Own List
If you are a website owner keep reading to find out more about targeted email marketing. There are many advantages in having your very own mailing list, many webmasters when they first launch there site do not think about this process because they think it might be too difficult. It…
By: Eleanor Candy in  Internet and Businesses Online  >  Email Marketing   May 27, 2011  
  Likes: 0

The Next Best Thing for Your Marketing Business: An Email Campaign
Take your affiliate marketing business to new heights: start an email campaign! While your website by itself may be a great way to gain traffic, it is a fairly poor way of making conversions - about 2-5% instead of double digits. With auto-responders cheap and easy to use online, when…
  Likes: 0

Create Residual Income With Subscription Products
Create great residual income with subscription products for an incredible amount of income. Why? Because with subscription products, you will receive recurring affiliate income. Let us say that you only sell one or two items per day for $20 a piece. Well, great, you have made $40 day. But, for…
  Likes: 1

Realistic Goal Setting for Internet Marketing
The internet is all around us and many people are taking it to the bank on a growing basis. Because of ubiquity of the internet and their ostentatious income stemming from the internet, many people begin their internet marketing careers with the idea that they will shop for a Mercedes…
  Likes: 0

What Will Maximize Marketing Roi - E Mail Marketing Or Social Media
Email marketing is dead – long live social media at least that is what some marketers believe but which will maximize ROI on marketing effort. This article attempts to answer that question. There is little point in talking when nobody is listening so the first point to consider is who…
By: Phil Smith in  Business  >  Marketing   Sep 13, 2013  
  Likes: 0

help me make money online.Are you struggling to make sales online.?
Have you tried to make some extra money online through internet marketing or affiliate marketing or are you thinking about starting a online business.?Help me make money online i hear you say and i know it is not easy as there is so much information out there that you just…
By: David18 in  Internet and Businesses Online  >  Affiliate Revenue   Dec 12, 2011  
  Likes: 2

Free Gift: Email Marketing Opt - in Gifts
Email marketing opt-in gifts are popular, aren’t they? For giving and receiving. Especially when 2 specific words are used. Those 2 words? "Free Gift!" Tests show people take action for those 2 words, “free gift” much more often than they do for other words. It's kind of funny because each…
  Likes: 11

Automated Email Marketing And List Builder Techniques
As any seasoned internet marketer knows, email marketing and list building from the start is absolutely essential to increase the chances of long-term profitability. Most newbies in internet marketing completely neglect building a mailing list right from the start. They simply feel they have nothing free to offer on their…
By: jeroen waning in  Internet and Businesses Online  >  Email Marketing   Oct 28, 2012  
  Likes: 0

Is My Boyfriend Thinking About Me?
How can you know if your boyfriend is thinking about you? This is a question begging for an answer in the hearts of many women who, for one reason or another have broken up with their partners. Knowing whether your boyfriend is thinking of you is important because it becomes…
By: A. B. Sahu in  Relationships  >  Conflict   Sep 17, 2012  
  Likes: 2

3 Tips About Online Marketing Certificates From An Online Marketer With Experience
Before you sign up for your certificate program or whatever you've got your eyes on, please consider these three things below. I've been an online marketer for a couple of years now, and after doing some research for my blog, I came across some very interesting information. This led me…
By: Nathaniel Brenes in  Internet and Businesses Online   Mar 25, 2013  
  Likes: 2

How To Use An Autoresponder Properly For Your Affiliate Marketing Business
When used properly, an auto responder can be a terrific tool for your affiliate marketing business. It can save you a tremendous amount of time while allowing you to disperse a single email to a vast amount of people. The trick is knowing what not to do and what to…
By: Michael26 in  Internet and Businesses Online  >  Autoresponders   Dec 05, 2011  
  Likes: 1

Autoresponders - What Are They?
Ever receive an email that reads: " Your email could not reach the intended recipient because...". This is the work of an autoresponder. An autoresponder is basically a computer software program that automatically responds to emails sent to it. In the world of Internet Marketing, autoresponders are not only solely…
By: Andy Yeo in  Internet and Businesses Online  >  Autoresponders   Jan 10, 2012  
  Likes: 0

Article Views: 1765    Report this Article