Just a few years ago the word "autoresponders" was foreign to most entrepreneurs. My guess is that the majority of people have no idea how emails arrive on their computers personally addressed. Autoresponders can address each email sent out to subscribers with the recepients name, date and other personal information if desired by the sender. Your friends, church buddies, vendors can all do it with the push of a button.

Like many products and services we enjoy today, most developed within the last 5 or 10 years, autoresponders automation is simply using smart computer systems. Automation or robot type computers is the success key to greater profits for the home based business owners.

What happened before we had the autoresponders?Thinking back to earlier times, we used to print out labels, fold letters by the hundreds and stuffed them into an envelope to promote various products, especially in the mail order business. That's so far back in my career it's almost too fuzzy to recall.

You probably remember the "selectric" typewriter if you've been in the business world for a few years along with the awesome discovery of white-out for the office typists and secretaries. When she/he made a typing error it was almost like magic removal with WO. Carbon copies challenged the process but WO was used by most typists and secretaries for many years.

I'm guessing that very few of the workforce today has ever heard of the "robo-typer", an automatic typing machine we used in the mail-order business. Typing at speeds of 75 words per minute [wpm] without errors was almost too good to be true. One typist could run 5 or 6 machines 8 hours a day producing personalized letters.

The main job of the "operator" was feeding 8-1/2 x 11 sheets of paper into the rollers, keying in the name and address of a customer or prospect thenhitthe "type" button. One operator could turn out hundreds of individually typed letters on a daily basis. It was a tedious job for one person but a few breaks helped along with good coffee.

Automation has continued to make many typists jobs obsolete. Companies have invested thousands of dollars to purchase the latest advancements in equipment for various robot type jobs. Internet Marketing has caused a huge change in how businesses communicate by email with their customers and prospects.

With available systems today, a home based business owner can "look like" a huge operation that would have required hundreds of employees in prior years to do the same thing. Autoresponder services are rented from various vendors for a nominal monthly fee. Location of the system is not a concern and readily available 24/7.

Researching your options makes sense. There are a few processes involved in setting up your lists on an autoresponder along with a letter series, etc. but it truly is a no-brainer vs buying the equipment to install in your own offices. Home based businesses that we call our Plan B are growing expotentially across America.