This Article is About
justin bieber
kim kardashian
celebrity endorsements
fragrance industry
chanel no 5
jennifer aniston
Star Scent - Best Celebrity Perfumes
Join 1000's of Authors at StreetArticles Today!

Star Scent - Best Celebrity Perfumes

Do we really believe that by wearing one of the leading selling celebrity perfumes brazenly brandishing a celebrity name such as Jennifer Lopez, Kim Kardashian, Justin Bieber or Beyonce will make you famous, look like a star or even bring you any closer to that celebrity than you already are? Even if you don’t do the statistics, it is probably unlikely that any of these scenarios are probable. So then, why does the fragrance industry keep bringing out celebrity perfumes and why do so many people continue buying the signature fragrances?

It has been over fifty years since perfume companies calculated that celebrities endorsements of fragrances gave them a guaranteed box success that was relative to the stars own film, television, sporting or recording careers. Stars such as Elizabeth Taylor (White Diamonds, 1991), Audrey Hepburn (L'interdit, Givenchy, 1957) and Joan Crawford (Youth Dew, Estee Lauder, 1953) started the sweet smell of success trend. In the 50’s Marilyn Monroe was the model for Chanel No 5 perfume, and sales escalated when she was asked what she wore to bed, her infamous reply, ‘Chanel No 5, of course’. Since then Paris Hilton, Jessica Simpson, Gwen Stefani, Jennifer Aniston and Mariah Carey are just a few of the leading celebrity perfumes that have stars names bottled on glamorous fragrances.

Celebrity endorsements give the Perfume Company and endorser a calculated business venture. The celebrity becomes a walking billboard with worldwide coverage that gives consumers something tangible to relate and bond to. A star is different than a muse used in an advertising campaign because the celebrity provides a three-dimension persona that both the user and the producer can define. The celebrities fans enables the corporations to create a fragrance that will suit the audience, compliment it with the relative packaging, correctly price point the product and advertise it accordingly.

Kate Perry’s debut fragrance Purr, geared towards the youth market, is not only a fun and fruity perfume but it is packaged in an adorable purple kitty bottle. This clever marketing tool is reminiscent of the Gwen Stefani’s Harajuku Lovers own quirky packaging and ensures that it will be one of the leading selling celebrity perfumes available this year.

Perfume houses creating celebrity fragrances are not a passing phenomenon, with dozens of the high profile celebrity perfumes set to be launched in 2011, several predictably by the Kardashian's including the new Kim Kardashian Gold perfume, but more notably the celebrity list is predominated by recording stars. If you want proof that celebrity endorsement sell, you just have to ask Terry Lundgren, president and chief executive officer of Macy’s Inc. about Justin Bieber‘s Someday fragrance which was launched on June 23, 2011. Lundgren stated that Someday, “has now become the biggest celebrity fragrance launch on record.” bringing in an excess of $3 million in retail sales at Macy’s in less than three weeks. Fergie's, Outspoken fragrance for Avon last year was also reportedly their most successful celebrity perfume that they had ever launched and has just won the FIFI Celebrity Fragrance Award. Britney Spears is a scent veteran, who has been producing perfumes since 2004 and has grossed over $1.5 billion to date. It can be said that bottling success has never been so easy!

Street Talk

I am a perfume fanatic! I love everything that has to do with perfumes! Interesting article!

  about 1 decade ago
You May Also Like
Tips on Perfumes
It has been said that sense of smell is the strongest source of memory recall, which is why it is possible for a person to remember his or her first crush just by walking past you. Certain fragrances affect our moods and lift up our spirit and also make us…
By: hillary sylvester in  Self Improvement  >  Attraction   Jul 15, 2011  
  Likes: 1

How To Apply Perfume.
Your nose is one of the most sensitive parts of your body and it helps you to distinguish between the pleasant and unpleasant smells which makes you harmonize with nature. At times when we are applying perfume, we don’t know the amount of puffs to use or where specific of…
  Likes: 0

Use Content Curation To Improve SEO
We all know we need good quality content on our websites and blogs to build our ranking and attract visitors to our sites. We learned that we can market our brand through using content marketing. We do it everyday when we update our blogs. But there's a method many bloggers…
By: Pamela Briggs in  Internet and Businesses Online  >  SEO   Apr 13, 2012  
  Likes: 2

We Need to Wake Up!
First of all this is my very first blog and its going to talk for a brief moment about the danger that we as Americans face in our near future and what I believe as one Individual, to change that. Today's society is "ASLEEP". There is no better way to…
By: Alton Hughes in  News and Society  >  International   Sep 03, 2013  
  Likes: 8

Teeth And Dental Care – So Many Products to Choose From
Boy, am I glad that my children are grown up. Is the dentistry profession trying to lighten their work load, or do all the advertised products available today, do as claimed? Toothbrushes; sonic, rotating, spinning, natural and vibrating. Dental floss; waxed, non-waxed, expanding, flavoured, gum, brushes and even Justin Bieber's.…
By: Rob Ainslie in  Health and Fitness  >  Dental Care   Feb 27, 2012  
  Likes: 2

A Little Mistake That Cost A Fan Hundreds Over Dollars for Someday Perfume
Just recently I read a report, a huge fan of Justin Bieber left totally disappointed after having paid unnecessary price well over hundreds of dollars for a bottle of Someday Perfume, teen heartthrob’s newest line of fragrance on the internet. Can you imagine a bottle of perfume way over a…
By: K. Helmi in  Shopping and Product Reviews  >  Fashion Style   Jul 09, 2011  
  Likes: 0

Collage, Assemblage, And Mixed Media
Collage emerged at the very beginning of the 20th century when Picasso added a scrap feax chair caning to one of his cubist paintings. His friend Georges Braque picked up on the idea and went to town on it in his own way. The word collage is a spin on…
  Likes: 0

How to Teach A Child to Sing: Effective Singing Tips for Kids
Singing is good for your child! Singing allows children to express their emotions and spend their energy in a healthy way, helps develop the same neural pathways in the brain for math and language skills, develops listening skills, gives their lungs a fairly good workout, and introduces the concepts of…
By: Frances Colleen  in  Arts and Entertainment  >  Music Instruction   Mar 19, 2011  
  Likes: 7

How to Choose Trendy Tween Clothes
If you have ever shopped for a tween, you have probably faced the frustration and confusion of not knowing exactly what to buy. A tween isn’t a child anymore (as they tell you all the time), but they also aren’t yet mature enough for teenage clothing. Choosing tween clothes is…
By: CathyLou in  Shopping and Product Reviews  >  Fashion Style   Jun 06, 2011  
  Likes: 1

Did Kim Kardashian File for Divorce?
Big Hollywood news spreads fast, and today's biggest question is did Kim Kardashian file for divorce? Yes she sure did. Only just 72 days into her marriage to husband Kris Humphries, 26, Kim filed for divorce citing "irreconcilable differences". It seems the decision was Kim's and right now one can…
By: Janna in  News and Society   Oct 31, 2011  
  Likes: 1

Buy New Kim Kardashian Perfume Online - New Gold Scent
If you’re looking to buy new Kim Kardashian Perfume online you can easily get your hands on some great discounted prices since her line is available world-wide. But right now it depends on which scent you are looking for. Her signature Kim Kardashian for Women by Kim Kardashian is easily…
By: S. Brown in  Health and Fitness  >  Beauty   May 23, 2011  
  Likes: 1

Choosing A Trustworthy Weight Loss Program
Need Help To Lose Weight? First, when contemplating the start of a weight loss program, visiting a doctor or nutritionist is a given. This may seem obvious to most, but unless you have health problems associated with obesity, many doctors will not broach the subject. It's a good idea to…
By: joe witt in  Health and Fitness  >  Weight Loss   Apr 03, 2012  
  Likes: 3

Beauty Benefits Of Homely Products
Girls tend to spend loads of cash in purchasing beauty products. However, some products prove to be useful thereby providing desirable results while others prove to be a waste. They just don’t prove to be useful like the way they are portrayed. My idea of enjoying the beauty benefits is…
By: niks1 in  Womens Interests  >  Beauty Products   Jun 06, 2016  
  Likes: 0

The Winds Of Change: Socially Aware Underwear
Everybody agrees that the characteristics of good underwear include not just comfort and sturdiness but also that it looks good while fulfilling its functions. Underwear is an important part of any woman’s life. This is not to make a sweeping statement or a generalization but to acknowledge the fact that…
By: Victoria Clarke in  Womens Interests  >  Beauty Products   Jun 06, 2016  
  Likes: 0

2016 Beauty And Fashion Trends
The global fashion industry is ever changing and one trend will almost never stay too long at the top of that food chain. To compliment the chicest styles of the year, your hair and makeup would have to be on-point. Last year was a great year for hair innovation. Simple…
By: Diana18 in  Womens Interests  >  Beauty Products   Jun 01, 2016  
  Likes: 0

Article Views: 6819    Report this Article