The Winds Of Change: Socially Aware Underwear
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Everybody agrees that the characteristics of good underwear include not just comfort and sturdiness but also that it looks good while fulfilling its functions. Underwear is an important part of any woman’s life. This is not to make a sweeping statement or a generalization but to acknowledge the fact that underwear has been advertised to the female population as full of allure and absolutely necessary for sexual appeal. Thus, comes in the important debate surrounding lingerie. Lingerie is advertised on skinny women with toned, muscular bodies and a variation of skin tones, but the underlying message remains the same; you are attractive or appealing until you look a certain way or wear certain things. In this process, what many women overlook is that most of these times, the underwear is really uncomfortable.

Such blatant marketing favoring one strict kind of type and expecting unrealistic standards of other women has increased the incidence of more eating disorders within females. Although anorexia has died down in recent years, bulimia has risen up and is directly related to stress and/or body image issues. This in turn causes severe self-esteem issues for life which are damaging to an individual’s psychological health. The agenda here is not to scandalize underwear or the sex appeal of anyone; what is important here is to not marginalize a large sect of your normal society by comparing them to ‘beauty standards’. The situation is not so hopeless yet; there are many brands that are launching campaigns that promote body image positivity and acceptance of all shapes and sizes.

American Eagle Outfitters recently launched Aerie’s first regular woman underwear campaign that has devoted itself to natural shoots without any airbrushing or editing, etc. This looks like a great step towards better times if not ideal times and things seem to be improving in terms of making a change. Another brand that was launched is focusing mainly on comfortable underwear that also manages to flatter different body shapes. The issue arises when lingerie is produced in only specific sizes and that does not cater to different body types and shapes. Lingerie Dubai is also taking certain steps towards this change and an active part in making this a reality.

The focus of this article is that if we live in a modern, educated society, we cannot let mainstream media dictate certain rules that can cause potential psychological harm to the viewers. This is in special reference to the idea of underwear and how it is advertised in our culture and how that view is acceptable to us, which in turn leads to body shaming and body image issues. There is a reason why even lingerie Dubai has started stocking up on these brands that are now promoting different body shapes and sizes; the winds of change have hit us all and are slowly changing older, traditionally accepted ideas. It is also time for us to unite and promote such forward thinking that accepts human beings for who they are, physically at least.

Summary:

Most of us have this many times in our lives that model on the cover pages of magazines are highly edited and airbrushed in order for them to look flawless. For years, we have silently accepted this image of the modern woman, the only acceptable image of her which is skinny, toned, petite, flawless, and ‘feminine’. As a society we don’t realize how much damage we are actually doing on the women of all generations to come by promoting this unachievable level of perfection. This article discusses the same patterns that surround lingerie as an idea and how these ideas are slowly being transformed throughout the world.


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