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beauty salon
feeling something
inner voice
truth
Reading Customer’s Behaviour In The Beauty Salon
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Imagine you are trying to persuade your customer to buy a cosmetic product or procedure. You want, in other words, to make an impact on them in a specific way. So you start presenting, you start pitching. How do you know if you are succeeding? How do you know if you are getting closer to your goal? Most of the time they will not tell you directly what they are thinking or what they are expecting even they would bluff and say the opposite of what is actually the case. So we have to read them to know for sure what is going on. Usually most of us do this naturally.

We are continually searching for evidence that will tell you whether what you are doing is working or not. If you think it is not, you may try a different track. Put them under the X-ray vision would not help, but their body always tells the truth even if the customer is trying to hide it.

Each person has their own unique patterns of response and if we need the right interpretation, we must get the right calibration. One of the best ways of reading other people is to observe how they move their eyes. When most right-handed person gazes up to their left they are usually making a picture of something they have seen before. When they look up to their right they are constructing a picture or movie in details. When they move their eyes horizontally to their left they are recalling a sound they have heard before. When they move their eyes horizontally to their right they are creating a sound they have not heard before. When they look down to their left they are listening to their own inner voice. When they look down to their right they are feeling something. If you have the right calibration this helps you improve your personal impact by reading your customer. It’s very simple…If you can read your customers how they are thinking and being clear about the things, you can adapt your language accordingly and you will increase the impact you have on them. Once you know what effect you are having, you can take action and change what you do until you find a way to get exactly what you want. It is important for the beautician to become commercially competent about the products and treatments in the beauty salon, but they need to develop their calibration skills as well.

Calibration is not about guessing, it is about pairing something observable – sensory-based evidence - with their underlying attitude of emotion.


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