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what the heck
search engine optimization
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Blogging…what The Heck Is That?
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Well, in case you don’t know what blogging is, I’m going to attempt to explain it to the best of my ability. A blog, which is short for a Web log, is an Internet service that allows people to post a sort of journal entry that is usually centered around a theme. In my case, I enjoy blogging about search engine optimization and how to get ranked using meta-tags and the like.

I definitely don’t want to get off on a technical rant; however, I really want to tell you how important a blog is to your business. If you really want to get recognized, you need to consistently post new content every day. Yes, I said every day…ugh, sigh…I hear you. It’s really not that bad, as a matter of fact, blogging can be a lot of fun. It is for me. I use it as a platform to help people who are interested in learning about what to do in order to get their information seen online. All you have to possess is a little patience and passion for whatever it is that you are interested in and the rest will come.

The reason I say you have to have some patience is that it typically takes approximately 90 days for your blog to really start gaining traction with the search engines like Google, Bing and Yahoo. The search engines crawl your site with what are called spiders. These spiders love fresh content and that is exactly what they get when someone is constantly updating their blog.

With so much information on the net, not everyone submits fresh content…yes, I know, a lot of people copy content from other sites and blogs, but that’s not what you are going to do, right? Think of it like this, the more time and effort you put into your posts, the more rewarding it will be for you. Just keep at it. Just when you think you’ve had it, stick it out for another two weeks and you will enjoy the benefits of having organic search results like you wanted.

FYI: Organic search results are the results seen in search engines that get ranked without having to pay for them through advertising like pay-per-click (ppc) campaigns.

In addition to patience, make sure you have a lot of passion about the topic you choose to write about. If you like gardening, then you have to know about gardening or else you won’t have much authority to speak of. Just pick something you are passionate about and you’ll be turning out 400-500 word blogs without even realizing it. Btw – 400 to 500 words are perfect size for your blogs as many article sites that you can submit to want articles written with at least that many words.

Here are a couple things to keep in mind while writing your blog:

  1. Make sure to use keywords relative to your topic. Think about it as if you were someone searching for your topic, what would you type into a search engine in order to find out what you know?
  2. Don’t overuse keywords, (This is called keyword loading), as this may be considered as spamming when the spiders crawl your site.
  3. Make sure to use links when blogging. It’s always a good idea to reference other sites, could be your own, or a previous blog you’ve already written, because the spiders love links.
  • When you come across a keyword that you want linked, simply highlight the word.
  • right-click the word
  • click on the hyper-link button
  • name the link…and you’re done

4. Don’t forget to “tag” your posts. Always type approximately six to eight keywords into your meta-tags prior to publishing your post. If you don’t know what meta-tags are, these are the keywords written into the html of your site. All you have to do is make sure your web designer gets them and he will know what to do from there. If you are working off a site such as WordPress, then you simply add your keywords to the “Post Tags” section and separate each keyword with a comma.

So, now that you know to be a professional blog writer all you have to do is be patient and have passion about your topic and that’s it, right? Wrong…it can’t be that easy or everyone would be doing it. Although, both these components are very important, you still need to get the word out over and beyond just posting the blog. If you dedicate about an hour of, what I call “blog therapy” a day, it will definitely help to keep the web doctor away. I mean, get used to writing about what you love and it will become a habit before you know it. In addition to the actual content that you write, let people know about it. Here are five sites on the web you can post a link to share your blog that will help get you some traffic:

  • Facebook
  • Twitter
  • Digg
  • StumbleUpon
  • Delicious

If you don’t have an account with any of these sites, then I highly recommend you get one. They are all free, but the amount of leverage you pull by maintaining a presence on these sites, the more traffic you will generate to your blog…and that’s the goal, right? I sure hope so. Oh, btw, you can import these bookmarks to your other social networking sites like Facebook and twitter. Just click on the help menu on the site to assist you on how to do this.

Well, I hope you were able to learn a lot from my posts today. Have an awesome day and I am committed to my goal of helping 2012 people grow their business in 2012!


Street Talk

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