Content Marketing Strategy
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Content Marketing Strategy

Tuning your Content, that's where we left the last post I did on this subject, and the reason for tuning your content? Well, Search Engine Optimisation (SEO) has become dominated by the entire Content Marketing process. Remember, search engines are only 1st or 2nd graders!

But hang on! I hear you say, isn't SEO dead or at least, dying in the water?

If your definition of SEO is building a 'content factory', based purely on site authority; or buying links to cheap pages and sites stuffed with keywords; or mean, cheap content dressed up with inorganic links? Then the answer to your question is that the lifeguards are preparing to enter the water. It's pretty damned close.

BUT the Techo's and Engineers at all of the respected search engines will do all they can to finish off this sort of "optimisation", after all, that's what the Penguin and Panda updates were designed to do.

Panda and penguin animation

Rest assured that the type of SEO that relies on taking the loooong way round is very much alive and kicking.

The socially and content driven approach have been used since well before FaceBook and Twitter became real players in the game by some of the brightest minds in SEO. Penguin and Panda haven't affected them in the slightest!

There are four major strategies that you need to incorporate and use in all your online work and they are:-

Ignore Search Engines - just create content which achieves your business objectives and is high in value.

Use Social Media to expose that content and get people engaged, thus creating relevant and quality based natural links.

Focus on Creating Industry Influence and trust by enhancing the natural authority of writers, pages and the various websites that you use and are associated with.

Use the Language of Your Audience when you are searching, writing and socialising so that your input is optimised automatically and you are seen as the most relevant option.

And guess what, by doing all of these, over a period of time, this approach will be recognised and appreciated by the search engines because it tends to make their search algorithms smarter and their search results better.

More soon.


Street Talk

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