Hey Newbies - You've Got To Feed The Chooks?
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Hey Newbies  -  You\'ve Got To Feed The Chooks?

OK! So far you have crossed of all of the topics I've covered in the MUST DO list.

Lead generation, Social Media, Blogging (and therefore some aspects of SEO), you're covering it all BUT, you are still not getting the results you think you should be.

All of your hard work seem to be going to waste! WHY?

value : A magnifying glass hovering over several copies of the word features and finding the word benefits to illustrate the difference between selling based on a feature and a benefit to convince a customer to buy

It can probably be summed up in one word -


It's a difficult concept to put into words because it's so subjective. The value of my site, or the value my site delivers, would be totally different to the value provided by a site discussing women's make-up, we're talking about totally different subject matter.

What could be valuable for my prospects and customers would most likely be of little interest to the customers reading/engaging with a site concerning itself with Lipstick colours.

online customers : 3d humans and a laptop, make online purchases on a white background To understand and recognise just what your readers want from you requires you to be constantly engaged with your marketplace - and it is ALWAYS changing! What is deemed to be valuable today may well not be as valuable tomorrow.

A simple little equation sum it all up for me - V+R+G=Traffic where

V = Value - we have just been talking about that and, in my mind, it is the most important factor in the equation.

R = Relevance - comes in a close second, if it's not relevant it has no value - to your readers!

G = Good - what? Simple really, I mean is it well written, is the spelling and the Grammar correct, is it easy to read? Does the image or video engage you and is it pertinent?

The only way you can know is if you are constantly exposed to bad and mediocre work by others (we hope!). It's not enough just to "DO" blogging.

grammar : Proofread checklist and checked boxes next to the words spelling, grammar and accuracy as the things an editor reviews in an essay, article or report Stock Photo

For it to encourage readers to your sites, it must be full of good, readable, valuable content. Once you have all three of those core concepts in every part of your site - and that includes your Lead Magnet(s), Social Media posts, Blog posts, even your SEO Landing page, then, and only then can you be sure that your site as a whole is useful to your target niche.

If I ever see someone 'following the steps' for success but not achieving it, invariably the problem lies in the VRG area. One, or more, component of the equation is not 'putting in'!

Value and Relevance are weighted higher than Good because, let's face it, if an article is useful to the client, they are more likely to forgive spelling mistakes, typos or split infinitives. Usefulness is what it's all about, if you provide useful information, your clients will forgive almost anything.

If you only get one of the first two right you should sleep comfortably knowing that your clients are getting some form of benefit from your marketing. However, don't relax! It's like when you were first learning to drive your car, you had to think about everything you did. Eventually it will become second nature to you.

Once you have VALUE in your pocket, ready to give it out at a moment's notice it's time to move on to the next topic because you are going to get a lot of traffic and with that traffic comes ROI.

Learning how to maximise that can double or triple your business.

More soon

Street Talk

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