Is it possible for anyone to have online success? Absolutely. Can you write about practically anything? Absolutely! Once you embark on the journey of setting up and managing your own online business – your own blog and website – you will have to decide what your niche will be. Deciding who your target audience will be, and how to target particular audiences, can be challenging for some…so let me give you a few pointers here.

The niche

It is my opinion that you can make money online off any niche. With the millions and millions of people searching the Internet every day, there is bound to be a great market for any niche. So try not to over-think this process – simply choose a niche that you are passionate about, or that you are interested in. As a personal example, I have recently started working on my second website, and have chosen to target toys for boys. I have a 2.5 year-old son who is naturally obsessed with toys (anything with wheels!), and so my thinking is that ‘hey, I actually know a bit about this topic now’ and I’m interested in reviewing toys that I have first hand experience with.

Targeted niche

Once you have an idea of what you’d like to focus on, then you probably need to narrow it down. It is important that the niche is not too broad – rather have it more targeted. In my own example again, all boys’ toys is a very broad niche. I haven’t completely decided yet, however, I am likely to focus on “Disney Pixar Cars” toys (seeing that it seems to be all my son ever want play with – Sometimes he wakes up in the middle of the night screaming “McQueen! McQueen!”…too cute).

So where does the income come from?

Depending on what niche you have chosen, there are different avenues of generating the income. There are heaps of great affiliate programs at your online doorstep, and it’s fairly easy to spot the legit programs from the scam programs. My first niche is all about affiliate marketing and where to learn this, and so I am here involved in affiliate programs such as Wealthy Affiliate, Namecheap, Jaaxy, Click Bank and so on. Seeing my second niche will be more on reviewing toddler toys, I am likely to be involved in the affiliate program at Amazon and other similar sites.

Writing content

It is always good to have the mindset of becoming the best within your niche. And when you write content for your website, always keep your target audience in mind. Your readers should feel that the site is relevant to the domain name, and that every blog post has some sort of symmetry. Using my personal case again, it would make no sense whatsoever if I suddenly published a post on “Lightning McQueen Cars Toys Set” when the rest of my site is all about online education, building websites etc. Keep it relevant to your target audience. In the end, once you create success within one niche, it is easy to replicate the formula to other niches.