Just What Is Google?
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Just What Is Google?

Ok, you've all heard about it, you've probably all seen the logos around but what is it, who are its members, what's this Google+ all about (Alfie)?

It is based in the US, about 63% male and the audience/users is/are usually very tech-savvy BUT, because it is fairly inactive the audience is very hard to determine, it's very difficult to say how many people actually use it. However, everyone with a Gmail account automatically has a G+ account.

Soooo, how do you increase engagement within a network that few people use?

Well, hashtags seem to be almost as powerful on G+ as they are in all the other networks where they are used, they are the most commonly used method to follow conversations and trends (and friends too I imagine!) within the network. If you follow the hashtags to engage in the conversation, your content will be conveyed to a much wider, but still targeted, audience.

Logo of Hangouts

Unless you’ve been living under a rock somewhere, you’ll know that the Google+ Hangouts feature is catching fire as a free and easy method for people to communicate, both globally and locally. Numerous politicians (including the POTUS himself) have begun using Hangouts to hold online town hall meetings with their constituents. You can also initiate video conferences with up to 10 friends at a time from your computer or your mobile device. In their recent announcement, Google indicated the rolling out of a handful of interesting upgrades that might just get you off that Facebook bandwagon.

Google Plus LocationLocation Sharing – If you need to let a friend know where you are and aren’t into seeking out the nearest street sign and typing in the address – or if you just want to let everyone know where the party’s at – you can enable Location Sharing in Hangouts to broadcast your precise location.

Google Plus Hangout SMSSMS Support – Prior to the upgrade, sending an SMS to a Google+ pal required you to toggle between the app and your texting platform. The way it works is simple: the first time you enter the updated Hangout app, you’re greeted with a message asking you if you want to enable SMS support. Options are “yes” or “maybe later.” After you’ve selected “yes” your conversations are imported into the Hangouts app. From that point forward, unless you decide to disable the feature in your settings, you’ll begin to receive texts through your Hangouts app. You can also choose whether to use Hangouts or your factory SMS platform anytime you begin a new conversation.

Animated GIF Support – Because Google knows everyone’s grown tired of sharing boring, motionless images, the new and improved Hangouts will also feature the ability to send animated GIFs.

Full-Screen HD – There’s nothing quite like a poor quality video image to make you feel as if the person you’re chatting with is a million miles away, which is why one of the upgraded functionalities of Google+ Hangouts is full-screen, 720p HD. Webcam lighting is also automatically enhanced.

Google+ has also released a feature called Communities where you can either create your own or join one already in existence. If you decide to create your own you would really be able to Brand yourself and you would have far more control.

As in real life, a commonality is the centrepiece for Communities, whether is is location, occupation, sport, art or music, it could be a group of people interested in Network Marketing for instance. Whatever the binding ethos, there are people, as we have already seen, who want to connect, engage and share experience and knowledge. Yet another fantastic way to build your Brand and grow your customer base through common ground.

And, very very Google, Search and Comment. It is Google after all and automatically that means that the search function is very powerful. If, for instance, you decided to search for keywords used within your industry or niche and added them to your circle, their posts would show up within your NewsFeed and you could respond if something rings a bell. They will likely, in turn, circle you back and "Voila" you have a new 'engager' or follower.

Due to the fact that Google is the search engine leader it is critical that you post more 'Keyword Rich' and longer content than you might otherwise. Keywords are King here and the more that you write, the more you could be found for, it's just that simple!

Learn just who is sharing and re-sharing your content and posts and connect and engage with them more often and more closely by using Ripples to analyse your input.

This is a great way to find out what content is triggering engagement and build relationships with new contacts and Influencers.

More soon


Street Talk

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