Newbies, Why Aren't You Blogging?
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Newbies, Why Aren\'t You Blogging?

Writing a Blog post is a job that I do on a regular basis, every day if I can , at least every second day.

At first it is an imposition, it takes me away from other thing that I might be doing, it soon becomes, not semi-automatic, that's too impersonal, but it's certainly not a chore any more.

I have been told (on the quiet) that there are certain people who even enjoy the process!

Blogging is certainly a way of attracting new leads and potential customers into your sales funnel because it can act as an 'interface' between you and your potential customers by breaking down the inevitable barrier between customer and supplier.

Unfortunately, stats prove that your blogs are so sporadic as to be rare, (most of you don't blog at all!) infrequent at best. And the reason is that you don't have a good blogging campaign that keeps good content pouring in on a daily basis (or at least twice a week!).

Google thrives on new content and if it is valuable, consistent content, so much the better. The best way to provide Google with fresh, intellectually stimulating content is to blog regularly.

Without it you will find it very difficult, if not impossible to succeed at Social Media Marketing and very difficult to rank well with SEO. Content is THE single most important thing as far as search engine domination is concerned, trying to "SEO" without blogging is like putting makeup on your dog, kinda?

If there is a single reason that most websites don't get any, or not enough, traffic is simple, there's not enough fresh, new content on the website!

Let's assume, for the sake of argument, that you have a Jewelry business and you have had someone build you a nice 6-8 page website with all the bells and whistles, home page, about, contact, FAQ and a few product display pages. All very nice and 'by the book'.

For the first couple of weeks, maybe a month, you sit it out, waiting for the hundreds of customers that never turn up. They never do! You expected that just by having the website, customers would "Google" and find you right? WRONG!

Your website IS important, it's your shop window, without it potential customers cannot see what you have for sale, why they should buy from YOU, why YOU are the BEST!

Unfortunately, your 6 page website does not comprise enough content to register in Google's (or any other search engine's) consciousness.

If you are blogging 4-6 times a week then after 6 months that amounts to 100-150 NEW PAGES OF CONTENT that Google is seeing (and registering), all relating to Jewelry and YOUR Jewelry Business in particular, after twelve months it becomes 200-300 new pages and Google starts to take notice.

You are becoming an AUTHORITY on the subject and people start flocking to your site. All of a sudden, people are beginning to find you on Google!

Let's make no bones about this, it takes time to generate momentum with your blog. In the industry they normally say 1-200 posts before Google starts to take notice and from that point on you should expect your traffic to increase almost on a daily basis.

A lot of people try to convince us that we can 'trick' Google by using this or that new algorithm or whatever, but as the search engines get better and better, the only thing that will matter is helpful, educational, informative CONTENT.

More soon


Street Talk

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