Three Tips On Branding
Join 1000's of Authors at StreetArticles Today!

Maybe the Frog got it right?

Could it be? Is it possible that a green puppet voiced the answer to a question that marketers have been asking from time immemorial - "How many is enough?"

“Maybe you don’t need the whole world to love you, you know? Maybe you just need one person.” — Kermit the Frog

The brands that know their market position, not only know how they got to the position they currently hold, they know how to maintain it. They also know who it is that they are engaging with, they know who they are talking to! OK so maybe Kermit wasn't completely correct, perhaps they need slightly more than one.

Even so, working on the assumption that The Frog wasn't absolutely right, this insight, the knowing who they are aiming at derives from inside: from the knowledge who and what they are (and are not) comes the key to becoming expert on the 'main target'.

What can we take out of this sort of information, how does what I have just typed into my keyboard help us poor puny marketing tyros?

The first thing I get from it is that it is becoming more and more necessary to "Know Yourself"! Understand the what, why and who of yourself and what you are trying to do.

Do you want to be a salesman? Forever tied by commissions to finding the 'next best thing ever'? Is that how you see yourself in two, five or ten years from now?

Or maybe a developer or producer with your income determined by the efficacy (or otherwise) of your latest release or product?

Perhaps you would rather become some sort of coach, a mentor, a teacher? You know what they say about teachers, "Those who can, do. Those who can't, teach"

Within those words lies the first step, the first tip to being able to brand yourself and your company. Look deep inside and find discover yourself, find your driving force, your motivation. As you locate where you are based, once you find yourself, the discipline required to keep the 'one thing' as being the 'one thing' will become easier to maintain and you will gain momentum.

Until your brand is well established you must attempt to withdraw from the 'shiny object syndrome', ignore the hot new trends, disabuse the challenges of competition and the desire to broadcast your successes far and wide.

Keep your focus tight and narrow and aimed at the end-user, keep it laser-like! Be the best at what you do, not pretty good at most things!

In order to maintain that focus you have to concern yourself with the details, be absolutely meticulous with everything that you do. Just as a great photographer will be mercilessly pedantic about the filter he uses and a hairdresser of renown will select precisely the hair colouring agent for his customer, so you have to be precise and pedantic about everything you do.

If you want your brand to stand out for the right reasons, it has to be RIGHT! The punctuation, spelling, grammar, the type of language you use and how you use it. All of these things are important. If you look at any of the Great Brands they are meticulous even in what font they use and where and when they use it, some even have their own font designed for them!

'But that small stuff doesn't matter' I hear you say, 'no-one will notice!' Yes it does matter because they are indications of how much you care. They matter because getting them right is an indicator of quality and consistency and the implication is of value.

And here is the second tip, as my old Mum used to say "You look after the pennies and the pounds will look after themselves!" In other words, if all of the details are correct, the end result will also be correct.

The third of the tips for today is a one-worder, consistency! Whatever road you decide to take your brand down, make sure you are consistent about it. If Joe Blow sees you advocating something one week and knocking the same thing a week later, what sort of message is that going to send.

The whole purpose, the reason for having a brand is so that the end-user knows what he will get, what's more he knows before he gets it because of the reputation of the brand, he trusts the brand. If you, and by extension, your brand are not consistent, you will letting yourself and the end-user down. You will be breaking trust!

Street Talk

No comments present
You May Also Like
How to Develop Mindfulness to Become A Millionaire? (part 2)
What is the secret to become a millionaire? In Part 1of How to develop Mindfulness to become a Millionaire? I explained to you that most people don’t know how to become a millionaire and that is why most never become financially successful. You won’t believe it but you are able…
By: Michelle27 in  Internet and Businesses Online  >  Blogging   May 18, 2016  
  Likes: 1

How to Develop Mindfulness to Become A Milllionaire?
What is the secret to become a millionaire? Most people don’t know how to become a millionaire and that is why most never become financially successful. You won’t believe it but you are able to attract money by changing how you think….. Sit back and enjoy the journey of How…
By: Michelle27 in  Internet and Businesses Online  >  Blogging   May 10, 2016  
  Likes: 1

How To Make Money On Fiverr
As the name suggests, all administrations offered on Fiverr begin at just $5. It is a mainstream stage for new specialists, understudies, and those looking for some low maintenance profit. Whether you are as of now a specialist or you are considering beginning, Fiverr can bring about various positive advantages…
By: Saurav in  Internet and Businesses Online  >  Blogging   May 10, 2016  
  Likes: 0

Creating pages with categories were big blow to me when i started creating my first website. Although i took the training perfectly well but i was still not figuring the difference between pages and categories.I sort for answers everywhere but did not find any until i sat one Saturday that…
By: Roland Wiredu in  Internet and Businesses Online  >  Blogging   May 04, 2016  
  Likes: 0

The Wealthy Affiliate Testimonials
Scams are a part of life whether online or offline. Let's face it where ever there are humans, there will be scams! And online, there are hundreds of thousands of them. So it's quite obvious that the sheer number makes it difficult to identify and avoid them. But now and…
By: Vik  in  Internet and Businesses Online  >  Blogging   Apr 08, 2016  
  Likes: 1

What To Do After Publishing A Blog Post
If you have been blogging everyday without any results, this might be a game changing article for you. So, let's get something straight. As a new website, your going to need to do most of the promoting if you want your content to be seen. Established websites don't have to…
By: Tomas Bishop in  Internet and Businesses Online  >  Blogging   Mar 20, 2016  
  Likes: 0

When Should You Start to Monetize Your Blog?
There are so many blogs out there that it's a safe bet that many people you know have some type of blog, whether business or personal. So the question about monetizing a blog is probably in most people's minds. Blogging has made the world very small. With Internet access and…
By: Juan Rademacher in  Internet and Businesses Online  >  Blogging   Mar 11, 2016  
  Likes: 0

Dell B1265 Laser Driver Download
Dell B1265 Laser – This printer prints at a pace of 29 pages per minute, simply the quickest among the many all-in-one printers we reviewed. Even when you have a paper-dependent workplace, the B1265 must be quick sufficient to maintain up. Moreover, its month-to-month responsibility cycle is rated at 20,000…
By: rafsanjani in  Internet and Businesses Online  >  Blogging   Feb 26, 2016  
  Likes: 0

Starting A Successful Blog,successful Blogging
A blog is a site published on the World Wide Web that is informative and it consists of discrete entries that are displayed in a manner that the most recent entry appears first. This means that a blog is a post that is public and should be credible enough. Anyone…
By: Emma14 in  Internet and Businesses Online  >  Blogging   Feb 23, 2016  
  Likes: 1

Sticks And Stones...Power
Sticks and stones may break my bones but words will never hurt me. I remember that popular phrase from my early childhood days and often wonder who the idiot was that originated it and if he or she still believes it. Although words won't physically cause harm directly they can…
By: ken15 in  Internet and Businesses Online  >  Blogging   Nov 24, 2013  
  Likes: 1

A Few More Branding Tips
Just a few more words about how to improve or strengthen your branding and bearing in mind that the whole point of this is to reinforce the reliability of your brand in the mind of the end-user. In the previous post I touched on the fact that you don't really…
By:  in  Internet and Businesses Online  >  Blogging   Jul 21, 2015  
  Likes: 2

's Kitchen
Welcome to my kitchen! My name is Siena. I'm a number cruncher by profession, an entrepreneur by vocation and an excellent cook by heart. I love coffee, fresh spices and anything with coconut! I'm a passionate participant of life so I try to live and eat healthy each day. I…
By: Siena in  Internet and Businesses Online  >  Blogging   Jul 14, 2015  
  Likes: 0

Illusions Of Life
Illusion on the grandest scale beyond the comprehension of the puny human mind may have been in progress since the beginning of our concept of time. Consider that nothing is real in the way that we consider reality but everything may be an illusion created my a masterful supreme being…
By: ken15 in  Internet and Businesses Online  >  Blogging   Jan 12, 2014  
  Likes: 14

How to Be Productive As A Blogger
If you are a blogger, you are likely tickled to have found work that you are in control of. For once, you do not have a boss who is threatening to cut your hours if you do not work fast enough. Instead, you are your own boss. You get to…
By: Hollie E. Townsend in  Internet and Businesses Online  >  Blogging   Apr 14, 2013  
  Likes: 0

Learn How to Set Up A Blog for Free And Give Voice to Your Thoughts
In today’s era, what is written in the virtual domain is treated with absolute importance. By saying so it is a reference to the fact that anything posted on the net reaches out to millions of people within the shortest possible time. With the gradual increase in Internet usage things…
By: julia bennet in  Internet and Businesses Online  >  Blogging   May 17, 2015  
  Likes: 0

Article Views: 837    Report this Article