Why Article Marketing Is Dead
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Why Article Marketing Is Dead

Article marketing is in it's final hour. I hate to say it, but it its true.

It just doesn't hold the same weight in SEO any more for starters. Once upon a time you could write a dozen articles, link them to a website and BAM!! Instant backlinks and search engine recognition. Not anymore.

If that was over your head or if you are unfamiliar with article marketing. It is done with the purpose of driving traffic to a website or webpage by writing articles promoting them.

Sadly, too many bloggers are doing it wrong. Here are a few simple things that are being done that prevent your article marketing campaigns from being successful. These are also some of the same reasons that article marketing is dead.

Top 5 Article Marketing Mistakes

  1. Using spun content. Simple rule here, don't do it.
  2. Writing fluff. Almost as annoying as spun content is fluff articles. Fluff articles hold no substance. You should be writing articles of the quality of what you are promoting.
  3. Marketing to the wrong readers. Would you put a fast food article in a health food magazine?
  4. Marketing on poor websites. All websites aren't created equally. Be sure to find quality websites to market on.
  5. Having nothing to market. This might sound silly,but it happens. If what you are marketing isn't worth the time to market it, you're wasting time.

Article Marketing The Right Way

While there are usually hundreds of ways to do something wrong, there are usually less than half as many ways to do the same thing correctly.

The first thing you you should do is make sure that you aren't doing the five things above.

The best thing you can do in an article marketing campaign is to guest blog on a popular related website. If you can't guest blog, you want to make sure that you choose a good article marketing website with decent traffic and exposure.

Make sure that your article is unique and captivating. As said above, fluff and spun content are terrible ways to promote your blog, product, or service. If an article has poor grammar, or was just all around boring, what makes you think that the end result is any different?

You also want to have the reader wanting more. Don't give away all of the information. If you give them everything, they have no reason to visit your website.

Keep it short! This goes hand in hand with keeping the reader wanting more. Try to limit your article between 300 and 500 words. Also use line breaks pretty often. It helps with article readability. You aren't writing an essay, so paragraphs don't need to be perfect.

It's Starts With You

Summarizing the above, remember these 3 key points:

  1. Guest blogging should always be your first choice, article websites second.
  2. Keep it short, sweet unique and to the point.
  3. Keep the reader wanting more.

Only you can prevent article marketing fires....Bad joke? Probably.

Either way, take these article marketing practices and help keep it hope alive. The internet has enough bad contributors. Article marketing effectively separates the traffic haves from the traffic have nots.

It's up to you to decide which you want to be.


Street Talk

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