Heavy Uplifts
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Heavy Uplifts

A unique self-promo project of 306* Creative Communication Agency - Woman's breasts shaped weights. Tool description: the sports equipment for real men, with women on their mind, even while holding iron in their hands. We faced the following objectives; first of all it is a target.

We created this self-promotion project to draw an attention to 306* Agency FB page, increase page traffic, to attract potential customers of the Agency. Lead message is: "We make a creative solution that works for your results". The task was to develop an unusual creative communication to achieve goals; necessary condition is a practical solution. Our goals were to increase page attendance in 30 times with an average amount of 103 unique visitors per day up to 2988 unique visitors.

Certainly we discovered an idea! Healthy way of life and nice look play important role for every of us and we know how womankind estimates strong men. To motivate men in a right way to do sports more often, lift weights and pump, it is also an art.

We came up with unusual and brave concept to combine an art and practical application. Here gathered a rampant imagination and high functionality, motivation for doing sports and it is common fact that best stimulation for men it is an attention of women and also a thrilling nudity of female allurement.

That set up the beginning of working through that project and drawing the schemes. Finally, the 3D model and general whole vision of the project are complete.

We had been emphasized by world's advertising community Ads of the World. They also included our weights to their list. The period of waiting had started and that was like a lull before the storm. The result was not long in coming and afterwards about our creation wrote The Huffington Post and after this our project reached merited attention. The Playboy Italy and Esquire issued the publications about our breasts-shaped weights.

Weights' popularity had grown also as an attention to the Agency. An attendance index of 306* Creative Communication Agency's Facebook page climbed to the top.

Kettle bells had drawn an attention of leading national media, also caused discussions among people and that means we reached desirable result.

We also got a lot of free publications in: The Reporter, The Huffington Post, Cosmopolitan, Playboy Italy, Kiev Post, Esquire and many other media and Internet publications. As well as in the news: 1+1 channel, NTN channel, Ukraine channel.

Describing the technical Challenge we should mention an idea of this project. The Agency created sports equipment which has no analogues in the world. As a basis we took a dumbbell - plain and boring piece of iron and endowed it with additional "options" - cling, shock, surprise and motivation. Woman's breasts shaped weights - bright and creative communication, which touched as male's either female's feelings.


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