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marketing objectives
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marketing idea
book reading
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internet use
Marketing Objectives
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Marketing Objectives

Have a book to market? Be loud, tell everyone that is available. This is the most important strategy to market a book, go your own way to do most of the word of mouth advertising. Second, find a way to include paper advertising to compliment your spoken advertising, but do it the green way use environmental actions, this can only boost the perception the audience has of you.

Expose the book and your name on a press release, remember that getting the press involved gives one a larger reach. Thorough book printed and press released information, should match what you say in person should match what gets printed and exposed on TV or Newspapers.

If possible have another writer read it and comment on it to the press. Nothing better than having other authors boost your work with insightful reflective words. Get that book review. Build a website around the book and book images, main book ideas, tittle and subtitle.

Build an e-mail list and use professional e-mail marketing to pass your advertising actions, and find possible buyers. Expose short segments of your book on public publishing websites. Answer every fan e-mail or written mail that is within reason. Solicit to read or engage on book reading groups and present your work.

Make new friends every time you host a book signing this connections usually result in new buyers, ideas and inspiration. Maintain a clear, focused marketing strategy, make sure everyone knows what your purpose is. Keep track on advertising and marketing trends specially on the Internet. Use the social media to understand your readers and find ways to meet new audiences.

Again, once you have made up your mind on your advertising and marketing idea focus on consistency, one most compliment and support the other. To reach other demographics, the author needs to find out which demographic will find and interest on reading your work.

For instance if your target is college students, perhaps you should find out about their subjects of interest, then give a lecture about it, and present your work. One can find other audiences by combining your presentations with the work of other authors, it will make you look smart well read and not afraid of competition.

Solidify your name, give back to society in every form you can, specially by supporting education, joining feeding clothing programs that benefit youngsters and join social causes. Once your book is famous and you become famous make sure you do not leave behind your roots, always inspire others.

Street Talk

Thanks, great info. I pinned this under Writing books

  about 1 decade ago

Thanks so much for reading have a great weekend.

  about 1 decade ago
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