This Article is About
marketing objectives
e mail marketing
mail list
marketing idea
book reading
target
marketing strategy
internet use
Marketing Objectives
Join 1000's of Authors at StreetArticles Today!

Marketing Objectives

Have a book to market? Be loud, tell everyone that is available. This is the most important strategy to market a book, go your own way to do most of the word of mouth advertising. Second, find a way to include paper advertising to compliment your spoken advertising, but do it the green way use environmental actions, this can only boost the perception the audience has of you.

Expose the book and your name on a press release, remember that getting the press involved gives one a larger reach. Thorough book printed and press released information, should match what you say in person should match what gets printed and exposed on TV or Newspapers.

If possible have another writer read it and comment on it to the press. Nothing better than having other authors boost your work with insightful reflective words. Get that book review. Build a website around the book and book images, main book ideas, tittle and subtitle.

Build an e-mail list and use professional e-mail marketing to pass your advertising actions, and find possible buyers. Expose short segments of your book on public publishing websites. Answer every fan e-mail or written mail that is within reason. Solicit to read or engage on book reading groups and present your work.

Make new friends every time you host a book signing this connections usually result in new buyers, ideas and inspiration. Maintain a clear, focused marketing strategy, make sure everyone knows what your purpose is. Keep track on advertising and marketing trends specially on the Internet. Use the social media to understand your readers and find ways to meet new audiences.

Again, once you have made up your mind on your advertising and marketing idea focus on consistency, one most compliment and support the other. To reach other demographics, the author needs to find out which demographic will find and interest on reading your work.

For instance if your target is college students, perhaps you should find out about their subjects of interest, then give a lecture about it, and present your work. One can find other audiences by combining your presentations with the work of other authors, it will make you look smart well read and not afraid of competition.

Solidify your name, give back to society in every form you can, specially by supporting education, joining feeding clothing programs that benefit youngsters and join social causes. Once your book is famous and you become famous make sure you do not leave behind your roots, always inspire others.


Street Talk

Thanks, great info. I pinned this under Writing books

Reply
  about 9 years ago

Thanks so much for reading have a great weekend.

Reply
  about 9 years ago
You May Also Like
How to Make An Effective PPC Campaign
Pay per click advertising campaigns have the potential to be very effective in generating new leads and sales but only if efficiently managed. A poorly executed PPC campaign will run down your advertising budget without any significant gains for your business. Going through trial and error processes can offer good…
By: dave phillips in  Internet and Businesses Online   Oct 19, 2012  
1
  Likes: 1

Want To Keep Your Customers Who Visit Your Web-Site?
How can you make more sales without having to drive more traffic to your web-site? The real truth is that the majority of the people who visit your site do not buy anything. This is a known fact, only about two percent of all the people who visit your web-site…
By: Chery Schmidt in  Internet and Businesses Online  >  Traffic Building   Jul 24, 2011  
2
  Likes: 2

What is Online Advertising And How it Can Improve Your Business
You've been wanting to try marketing on the web, but what is online advertising and how can it improve business for your local company? Online advertising connects consumers that want to purchase your product or service through online sources. Basically the world wide web. Discover What is Online Advertising and…
By: AprilLemarr in  Business  >  Marketing   Mar 23, 2011  
1
  Likes: 1

Making Money With Affiliate Programs Using E-mail Marketing
You can't be online for long without hearing the mantra "the money is in the list," and if you are looking to start making money with affiliate programs, then using e-mail marketing and building a list should be regarded as an essential part of your strategy. There are many reasons…
By: Tony Kitson in  Internet and Businesses Online  >  Affiliate Revenue   Jan 27, 2011  
0
  Likes: 0

What Will Maximize Marketing Roi - E Mail Marketing Or Social Media
Email marketing is dead – long live social media at least that is what some marketers believe but which will maximize ROI on marketing effort. This article attempts to answer that question. There is little point in talking when nobody is listening so the first point to consider is who…
By: Phil Smith in  Business  >  Marketing   Sep 13, 2013  
1
  Likes: 0

Become A Wealthy Affiliate
Make money online by becoming a wealthy affiliate I was once in your shoes, looking for a way out when I came across Wealthy Affiliate University. This online school specializes in internet marketing, it's all they teach. This university has everything you need to get started with building your online…
By: angie smith in  Internet and Businesses Online  >  Internet Marketing   Nov 30, 2012  
0
  Likes: 6

Top Ten Internet Marketing Strategies
Internet marketing has the benefits and power you need to bring your online business to fruition. Many company's on the web offer expensive and confusing promotions that sometimes work and sometimes they don't. Regardless if you have been a marketer for years or just starting out, if you do not…
By: dolph in  Internet and Businesses Online  >  Traffic Building   Apr 13, 2012  
0
  Likes: 1

Internet Marketing In Nigeria
Nigeria is one of the developing countries in the world that is still struggling to take full advantage of the opportunities online. The internet is an haven for so many and had made many wealthy within a short period of time. Nigerians like to explore opportunities and that is one…
  Likes: 5

Wealthy Affiliate Reviews
WEALTHY AFFILIATE REVIEWS: I was searching for information on how to learn internet marketing when I came across Wealthy Affiliate University (WAU). At first, I thought this is another internet marketing gimmick by the so-called guru to rip people off their hard earn income until I did my research and…
  Likes: 2

How to Earn Money on the Internet – Best Training
It’s great earning a living from home. There is no commuting, no boss or awkward colleagues. Internet marketing is one of the best methods of making money online. People new to the internet soon discover it is better to learn how to earn money on the internet than wasting money…
By: John Regan in  Internet and Businesses Online   May 26, 2011  
0
  Likes: 0

Advanced Methods for Success In Affiliate Marketing
When developing your online affiliate marketing program there are many things that need to be considered and explored. Are you ready? Take the time to explore your options once you have gotten the right affiliate program in place for you and your business. You can build great customer relations, and…
By: Carla R Hayes in  Internet and Businesses Online  >  Email Marketing   Nov 28, 2011  
5
  Likes: 3

Authors View: Writing Street Articles
OK folks, time to reflect a bit here at Street Articles. I have been here a number of months and have learned so much since I stumbled through the door. I would like to share with you what I have accomplished since I started writing Street Articles. First let me…
By: Shawn Lee  in  Writing and Speaking  >  Writing Articles   Jul 31, 2012  
45
  Likes: 17

How Social Is Your Book Marketing?
Need To Sell More Books? Be More Social. There is a sad misconception in the publishing industry. Many authors tend to think that just because they wrote a book, success is going to magically find them. They think that they don't have to take out the time to get to…
By: Sandra N. Peoples in  Writing and Speaking  >  Book Marketing   Sep 25, 2013  
0
  Likes: 0

8 Reasons Why Using the Correct Book Manuscript Is So Important
Do you want to learn the different techniques of a book writing format? If you can master the book writing, it can absolutely affect a person’s ability to finish a manuscript quickly. Besides writing screenplays, a writer does not necessarily need writing software to help create a book manuscript in…
By: Tamara Jones in  Writing and Speaking  >  Book Marketing   May 10, 2011  
1
  Likes: 0

What is A Successful Writer?
Writing, like life is a self-determining status. You are successful when you reach your goals. I have known many people in various professions who have dreamed about writing their personal memoirs, professional insights, a self-help book, an adventure novel or a love story. I have not known of any writers…
By: Jerry Slauter in  Writing and Speaking  >  Book Marketing   Jul 17, 2012  
2
  Likes: 1

Article Views: 2245    Report this Article