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Bowling Goes Indy Car Racing
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Bowling and Indy Car Racing will join forces for the first time in history, melding their loyal and passionate fan bases. In an upcoming race, the Go Bowling website will be featured on the engine cover of a popular Indy Car.

The bowling industry is certainly no stranger to big corporate sponsors and has partnered with NASCAR racing and other big sports and entertainment industries. You can join a league and get a NASCAR ball, an NFL ball, a SHREK ball and the list goes on and on. If you watch the Pro Bowlers Tour, chances are pretty good you have noticed pro bowlers endorsing an assortment of products. For years you could go to the grocery store and pick up a Tony's pizza and also get a free game of bowling to your local bowling center.

The list is pretty long of non bowling related sponsors that have entered a partnership with the different areas of the bowling industry. What is fascinating about the relationship with Indy Car Racing is the bowling industry has rarely (if ever) stepped out of it's own industry and sponsored another non-bowling campaign. With the link up between the indy car and the bowling industries official on-line source, bowling is finally reaching outside of it's own industry to a demographic that is somewhat similar to it's own .

Bowling is one of the oldest and largest participating sports in America and the Milwaukee Mile Race (whichis the race in which the partnership will take place) is known as the oldest premier racing event in America. With bowling having such a strong foothold in Milwaukee's culure, the pairing seems to go hand in hand.

The partnership between bowling and Indy Car will certainly not improve your bowling game, but as a bowling fan I think it is a new and exciting way to feature a sport that is sometimes left in the dust. I can't pretend to know much about Indy car racing, but I already have this race dvr'd and I will be rooting for this particualr car.

I am curious, however, to know the thoughts and comments of Indy car and bowling fans about this match up. Does the average fan really care? I have read a considerable amount about it in the last week from both industries (I am assuming pretty powerful marketing campaigns), but if you are tuning in to watch the Milwaukee Mile Race and know nothing of the bowling industry, will you even notice the logo on the car?


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