Be A Leader, Not A Follower
Join 1000's of Authors at StreetArticles Today!

During the expansion of the USA to the West, the Wagon Train has become a cultural icon. A long line of trailblazers setting out as a group to discover something together, to put down roots as a community, to start a town from scratch.

We compare this to the internet, today. A gigantic train of people following each other and doing exactly the same things for a common goal – something that can change with every ‘expedition’ heading to the badlands of Cyberspace.

While it’s always good to be part of group by 'Plus-One-ing,' Re-tweeting, or Liking, why not be at the head of the train? Every wagon train had its security force of scouts and gun hands that knew the terrain and agreed to lead the train, and protect it from malevolent outside forces.

Why not become the scout, and invent – not just follow. It could mean a big difference in the way your company is perceived online. How can you become a trailblazer? Utilize Social Media as an unruly wagon train that needs a scout.

A ‘Keyword Event’ can be loosely described as a spike in a keyword search: Usually due to seasons, holidays, current events, or evolving trends. Predicting a keyword event means you choose the keywords before they become popular to get ahead of your competition and get a running start in search engine rankings.

Keep all of your posts, and online interaction for one year, and keep half an eye on what suddenly trends for no apparent reason, how long it lasts for, and why it wanes. This is almost ‘predicting keywords’, and allows you to prepare your online publications next year in advance.

You know what worked well last Valentine’s Day, for instance, because you have posts and conversations from that time (Talking of which, this celebration is five weeks away – are you ready for it this week?). While you know what, therefore, will work again, you can get much lower bids on keywords weeks before they happen. Using what worked past year also works for blog posts, too.

Your keywords are out before anyone else gets theirs ready. It looks like they are following you, not just posting ideas, phrases, and words on the net that accidentally appear after you. Us the following tricks to fill your saddlebags with the tools you need to be a true ‘Scout’.

When predicting keywords, avoid keyword selection tools (like Google AdWords). If these keywords are being provided to you, they're being provided to others as well. Try to get in when there is a dip (before a keyword is in demand) by using Google Trends to gauge popularity of a keyword over time.

Subscribe to a wide variety of news outlets, and see what is likely to get repeated year over year, or sudden trends that appear out of nowhere. Is your business affected by the economy, finance, or sports? Should your audience be concerned about trends in other countries? What is it about these Movers in Kamloops that gets responses? Ask questions, and you will find answers.

If your audience wants something someone is going to eventually deliver it. Get there first by drilling into what your audience is asking, and pull keywords from their questions as well as provide answers.

Buzzwords are important, because humans like to abbreviate their life (Really? ROFLMAO!), so words or phrases become trendy or fashionable can work in a specific niche. Spot buzzwords and use them before they're hot, by either amplifying a buzzword, or creating a term that's buzz-worthy, you'll capitalize on the traffic wave as they start to become more widely used by others. Think of those “#” groups on Google+ You may have never heard of “#BaconNation” yet, but I think you will shortly.

Finally target both long and short-tail keywords for a particular trend. As the trend begins, search users may not know exactly what they're looking for yet and benefit from short-tail keywords. As the trend heats up, your audience will branch out to more specific queries and your long-tail keywords will garner more interest.

Ensure you have done your research and your keyword predictions and inventions will trend. Of course, trial and error will play a part, and this can be an exciting part of the process, but before long you will become a trailblazer. Wagons… Roll!!


Street Talk

No comments present
You May Also Like
Common Signage Mistakes That Every Business Owners Need To Be Aware Before Starting Their Business
Starting a business is certainly not an easy thing to achieve. Plenty of points need to be kept in mind – business name, domain name, logo design, website design, business cards and the list goes on. Be it offline or online, signage plays a huge role in promoting businesses. It…
By: Davis Aiden in  Business  >  Branding   May 30, 2016  
0
  Likes: 0

Colossal Success In Business However Contribution Of Handsets
Most of the people want to get tremendous success in their business and they want to earn huge money by selling their products to their clients in large number. One of my friends started the real estate development business after acquiring land outside the city. He has small capital amount…
By: Christena421 in  Business  >  Branding   May 28, 2016  
0
  Likes: 0

Counseling Logo Design And Branding Your Consulting Business
To comprehend what constitutes a proper character for your counseling business, we should first take a gander at the reason that is accomplished by having a logo. A logo for your counseling business is a key marking component since it can be instrumental in building the character that you look…
By: Zeeshan Ahmad in  Business  >  Branding   May 23, 2016  
0
  Likes: 0

Furniture Of Future: Designed Keeping Tomorrow’s Technology In Mind
“Technology” and “Change” – two words are separated by more than a thousand words in a dictionary. But in modern world, these two are inseparable. Technological Change is the most common, accepted and inevitable feature of today’s society. Technological advancement has changed the way modern world think, operate and most…
By: Ethan White in  Business  >  Branding   May 13, 2016  
0
  Likes: 0

Using A Shelf Corporation to Expand Into the Us
Are you an owner or part owner of a foreign company who wants to expand operations to the U.S.? If so, you have likely learned that there are mountains of paperwork to complete, as well as endlessly complicated procedures to follow. Well, by acquiring a shelf corporation through you will…
By: wholesales in  Business  >  Branding   May 03, 2016  
0
  Likes: 0

Planning for Channel Letters? Problems You Can Face With Solutions
Amongst any likely problem upon creating channel letters for business signages, visibility should be the prime concern. When you cross a restaurant, retail store or a medicine shop and have to reduce your car's speed to go through the signboard - be sure that your signage has some readability issues.…
By: Davis Aiden in  Business  >  Branding   Apr 18, 2016  
0
  Likes: 0

What It Takes to Make Outdoor Signages Work for Schools And Churches
Religious buildings, schools, and charitable communities/organizations have exclusive sign pre-requisites. Of late, these signs are crafted to create an impression on guests, prospective students or alumni members of the organization and outsiders. On the contrary, other signages are restricted to information coverage. Here are some of the significant signage solutions…
By: Davis Aiden in  Business  >  Branding   Apr 14, 2016  
0
  Likes: 0

Modular Buildings And their Construction
Modular building systems have been around for more than 60 years, the offsite business has changed the substance of secluded development, and now makes tastefully shocking and earth well-disposed lasting or impermanent structures for a wide assortment of divisions, including schools, healing facilities, retail units and lodging. Secluded building is…
By: Bradley Elliot in  Business  >  Branding   Mar 25, 2016  
0
  Likes: 0

How to Achieve A Resilient Supply Chain
A flexible inventory network is precisely what the term proposes—a production network that remaining parts unflinching by various types of vulnerabilities. Since present day supply chains are to a great extent a mix of suppliers along with acquiring associations. In this each is seen as a vital accomplice that includes…
By: Bradley Elliot in  Business  >  Branding   Mar 25, 2016  
0
  Likes: 0

Interesting Wedding Favours for Your Big Day
Wedding favours are one of the all the more fascinating parts of arranging a wedding however regularly left somewhat late in the arrangements. Luckily, there are various distinctive alternatives which are anything but difficult to mastermind finally. This is essential since it can take a lot of anxiety when you…
By: Bradley Elliot in  Business  >  Branding   Mar 25, 2016  
0
  Likes: 0

An Unconquerable Event Service That’s In Your NYC Corner
AV NYC, Inc.’s technologies are great, but support crew is even better. We are proud to consistently provide AV Production Services for the most unique event in the industry. Fantastic Art China had its debut during February 2015 at Lincoln Center and Empire State Building. The festival has returned to…
By: Taras Zh. in  Business  >  Branding   Mar 22, 2016  
0
  Likes: 0

Monument Sign Vs Pylon Sign: Which Is Best for Your Business?
It is obvious to get confused while making a big deal and when it is all about your business' brand impression you become doubly doubtful to select the right signage. Isn't it? Recently, you have got a Pylon signage ready for your business, but it is now that you can…
By: Davis Aiden in  Business  >  Branding   Mar 18, 2016  
0
  Likes: 0

Photo Booth for Party Or Event Management
Photo booth is a perfect addition to any party or event.Photo booth is a people magnet . It is an entertainment centerpiece for your party that pays the fun forward by allowing your guests to take and share their photos. IBoothme customize your photo booth experience to your needs for…
By: elle3 in  Business  >  Branding   Mar 18, 2016  
0
  Likes: 0

Interior House Painters Frisco Tx: TOP Interior Paint Choice Colors
Many people have a good idea of the color choices they want their interior house painters Frisco Tx to use in their homes but there are some who struggle with deciding on the best hues for their interior spaces. Deciding on what will work best in your home depends on…
By: Brent White in  Business  >  Branding   Mar 10, 2016  
0
  Likes: 0

Prime Strategies to Succeed In Food Marketing
Succeeding in food marketing is tough. Special planning and marketing strategies are required by business looking to reach, promote and increase sale of products. From promoting of products to finished sale require special strategies to overcome tough competition from established brands. A stiff competition has started among food companies to…
By: catherinewalsh in  Business  >  Branding   Mar 09, 2016  
0
  Likes: 0

Article Views: 1212    Report this Article