Common Signage Mistakes That Every Business Owners Need To Be Aware Before Starting Their Business
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Starting a business is certainly not an easy thing to achieve. Plenty of points need to be kept in mind – business name, domain name, logo design, website design, business cards and the list goes on. Be it offline or online, signage plays a huge role in promoting businesses. It has been observed that many business organizations make some common mistakes when it’s comes signage and design. Therefore, it is really important for you to know the common mistakes before getting the first sign.

1. Contrast

You may not have an art school degree but you still have the knowledge of complementary and contrasting colors that you learnt in the primary school. It is your supreme responsibility to use the letters to contrast with the surface they are applied. And contrast doesn’t mean clash. It is ideal to choose a letter color or finish that will stand out against the background color but also not look too gaudy or garish.

2. Spacing

Measuring is probably the worst and common sign mistake that marketers commit. Signs look miserably bad when one runs out of room at the end. It also looks horrible when lettering starts getting closer together and starts marching up the edge or gets wrapped in a perverse fashion. The subtleties of the spacing of letters remain ignorant at the time of typing in a computer. If you are not aware about the subtleties of letter then you will fail to create an appealing sign. If subtleties are not transitioned to your sign then it will look odd to any viewer, though some may not be able to explain why. Before putting up your own letters, always make sure to get a paper template. A template always helps with spacing and alignment by creating a pattern to trace onto the wall lightly with a pencil.

3. Font

Legibility of font is another important fact for signage. Classic fonts are often use due to their high readability factor. Even if your business focuses elegant businesses still you should refrain from using goofy fonts that is impossible to read. For example, never choose Papyrus or Comic Sans – never ever.

4. Art

Logos need to look simple. Use of a confusing image only jeopardizes the meaning of the logo. If your logo is a picture of something with some text on it then it can be a brand asset but certainly not a logo. You can always search on the Google images for “logo fails” and get a handful of designs that went wrong.

5. Improper Installation

In case of outdoor signs, some orders letters unfinished as they are either a DIY expert or a bargain shopper or even both. Ordering unfinished outdoor letter means giving some loving care to them. Outdoor wood letters are undoubtedly an economical choice. Wooden letters must be primed and painted with multiple layers of coatings. Never drill holes through the face of a letter. Any holes in the finish create an entrance for moisture and eventually the letter will fall apart.

6. Wrong Material

Some may think that most expensive lettering will create the best design. This is not entirely right. Some sign materials are expensive because of their ability to withstand during harsh conditions. Choosing material is a really dicey yet minute subject. For example, acrylic letters presumably last for a lifetime without fading or cracking but they are not impact resistant. Or, ordering painted wood letters to replace the falling wood letters on the current sign may increase cost but you can get plastic letters with same look and long-lasting assurance at a much lower price than the wood letter.

7. Size

Measure place where the sign is going to go before using the letters on it and size the letters accordingly. Balanced amounts of negative space around the letters are really important.

8. Location

Location is an unequivocal factor for any signage to get noticed. You might put your signage during winter without realizing that when summer will come back accompanied with trees with leaves that may block your sign for the rest of the year.

Giving proper attention to your business sign is as important like creating your website, logo and other business image fantastic. Having a stellar sign in front of your physical store or office can speak volumes for your brand’s image.

Author’s Bio: Davis Aiden is familiar with many reputed signage companies. In this article, he has shared information on “Common Signage Mistakes That Every Business Owners Need to Be Aware before Starting Their Business”. The information shared in this article has been collected from some blogs written by professionals associated with Sign Company in Los Angeles.


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