Amongst any likely problem upon creating channel letters for business signages, visibility should be the prime concern. When you cross a restaurant, retail store or a medicine shop and have to reduce your car's speed to go through the signboard - be sure that your signage has some readability issues.

Besides proper sizing for a distant view, there are 3 major problems that can influence your channel letters' visibility:

• Cast Shadow Style

• Color Contrast

• Angle view

CAST SHADOW STYLE

Oflate you may think that your signage is not appealing but you may not find what exactly it is that's making the sign unattractive. It is when your channel letters are not created with cast shadow concept in mind.

"Channel letters" are the signage patterns that are 3 dimensional and could be illuminated internally in some cases. These are affixed directly on the wall's surface or sometimes over a raceway that is embedded on the wall. The 'letter faces' happen to be the flat front part which can be illuminated. 'Returns' or commonly known as edges face the wall. Channel letters are mostly preferred by retail stores. However, these are also the favorites of stand-alone businesses, shopping malls, bank etc. Hospitals also use channel letter signs for indicating emergency care rooms, colleges to pinpoint buildings within premises. When channel letters are created adhering to the proportion required, it looks inviting to both standing as well as moving (vehicular) traffic. It can also be a part of stand-alone monument signage or even pylon signs.

COLOR CONTRAST

Businesses opt for illuminated signages for 3 fundamental reasons:-

• Appeal to Customers

• Stay Different from Local Competitors

• Brand Recall

Since channel letters usually finds its way on walls made up of rocks, marble stones, or other brick materials, you should pay extra attention to the color contrast for attaining the best looks. The same set of criterion should not be followed, if you're branding for a chain of retail outlets across region.

What else to consider when color contrast is concerned?

1. The exact degree of cast shadows which can develop or ruin the color contrast concept

2. Likeliness of employing outline colors, also known as "clouds" for the letterings to highlight contrast

3. Lighting on the contrast colors, if any (specifically during dark hours)

4. Atoning color tones to match with the walls

Color Contrast: What are the Do’s and Don’ts for Sign Company?

• SELECT light hued background for two shade darker toned business logos.

• Should NOT SELECT background or graphical icons which are close to each other on the color palette. In case, it's very much needed - do it with aforementioned "cloud concept."

ANGLE VIEW

"Wide Letters Hit Minds Fast" and "Writing Crisp Message" are the quick tricks for creating good and readable channel letter business signages. It improvises angle assessment of your signages. People can view the sign, standing at far.

"Angle view" in sign industry has different connotations. When it is about channel letters, we mean the space available where people can easily refer to the letters. Illuminated letters may have a totally different strategy for day and night when angle view is concerned.

Author Bio:

Davis Aiden is familiar with many reputed signage companies. In this article, he has shared information on “Planning for Channel Letters? Problems You Can Face with Solutions”. The information shared in this article has been collected from some blogs written by professionals associated with Sign Company in Torrance CA