A lot of advertisements are still done through print media. With the penetration of digital media, traditional media has not lost its market share. There are certain genres of advertisements where print media still rules. This traditional form of media is highly used throughout the globe for advertisements and publishing’s. Pamphlets, leaflets, flyers, brochures, posters, hoardings, magazines, books, newspapers are all ruled by the print media. It grab larger share of the market when it comes to advertisements and marketing. Examples of print media can be seen everywhere in our day to day life. Print media conveys the messages in far better way than any other form of media. They use text along with images which hits the minds of customers in better way and it also retains in the minds for longer time. This form of media is more relevant for books and magazines. Certain things cannot be replaced by any forms of media; one such genre is books and newspapers.

Print media is particularly beneficial for small and medium enterprises who cannot afford to invest heavily on advertisements parts as this is cheap and simple. These media captures audience attention in more tactical way through its displays of images and eye catching texts. Quality of texts, paper, and inks plays significant role in print media to make it attractive.

There is nothing like digital media when it comes to advertising and marketing of your business. This form of media is the most fast spreading and one of the most hugely used media. If you want to speed up your business process and boost your overall productivity, avail digital media. One of the greatest advantages of this media is that it can be accessed in a variety of ways. Digital media tools includes cell phones, desktops, laptops, MP3 players, gaming system, television, e-readers and other types of advances digital devices. Digital media are instant source of advertising and cost effective too. Digital advertisements can be done from whole lot of things like software’s to digital games.

Digital media are stored in an electronic way. Digital contents are flooding in the market. Companies make full use of this form of media in order to generate more traffic to their website thus getting more publicity of their business.

Advertisements and marketing is vital part of business, no matter big or small. It needs huge expenses but unfortunately for small and medium business, it’s not possible to invest large sum on advertisements. Under such condition vehicle branding is the best option, if someone wants cheap medium of advertisement yet effective.

Vehicle branding is one of the most cost effective sources of advertisements and marketing. In this process vehicles are wrapped with graphics and texts of particular company which in turn becomes walking from of advertisements. In vehicle branding you get the option of complete warping of car with texts and graphics or you just cover a portion of the vehicle. It makes the company visible and consequently helps in the awareness and promoting of your products or services. Vehicles branding is most preferred ways of attracting customers.