Do you own a restaurant, coffee shop, pub or salon on a busy high-street? It’s the heart of the city with many passersby and commuters walking past your store. There are other stores offering products or services just like you, and each trying to grab the attention of potential customers to improve sales.

Though you are selling quality products at competitive prices, not much people are frequenting your store. Why? Well, the obvious reason is you are failing to attract customer attention and only you know what you are selling but not passersby. Your potential buyers are not aware of what you are offering and at what price. They even don’t know whether you are selling quality products or not.

Studies have shown that installing illuminated signs help considerably in increasing your store’s visibility. This is a powerful advertising tool used by many businesses now to grab the attention of passersby and speeding vehicles. So, you can consider illuminated solutions to promote your brand and products day and night!

Here we are going to walk you through the different types of these products and their benefits.

KINDS OF ILLUMINATED SIGNS

Sign Cabinets: These products generally come with rectangular or square light boxes and with an acrylic sign face covering. Lights found inside the square or rectangular box gleam through the sign face, lighting up your brand logo, product names, benefits, slogans etc.

Channel Letters: Channel letters are normally used by office buildings and they are shaped as individual logos or letters. These products come with an internal source of light which shines brilliantly through the sign face.

LED Illuminated Options: LEDs are brilliant, save considerable energy and last longer than neon or florescent options. That’s why many businesses opt for these illuminated LEDs for long-term benefits.

Illuminated Monument Signs: When it comes to monument signs, they are large, imposing and installed on the grounds of a corporate house, amusement parks etc. These when lit not only make your brand noticeable fast but also make it look extremely appealing. The source of light may be external or internal. You can use flood lights and install them at the base of monument signs.

THE BENEFITS

Enhanced Visibility: When something is displayed using bright lights, they become easily visible and grab attention faster. So, if you want more passersby saunter into your café for a bite of sandwich and a sip of steaming coffee, your shop needs to draw their attention with high-impact illuminated signs. Simply lighting up your logo, product names and images (if any) will make a lot of difference in terms of sales.

More Interactive: If your budget permits, you can consider solutions that come in diverse shapes, sizes, brilliant colors and imposing fonts. You can make it more interactive by integrating temperature displays, digital clock, text-changing product displays or animation giving your brand enhanced visibility in little time.

Increased Visibility at Night: Even if your shop is closed at 9 pm, illumined logos, names of product and taglines will still be noticed by commuters and vehicles. This means it will become you silent billboard and promote your brand 24/7.

If you want more footfalls inside your store, café, restaurant, salon, theme park, fuel station, mall or office building, get in touch with a professional sign company near you to make your brand noticed.

About Davis:

Davis Aiden is familiar with many reputed sign companies. In this article, he has shared information on “What are the Different Kinds of Illuminated Signs & their Benefits?” The information shared in this article has been collected from some blogs written by professionals associated with sign companies in Torrance.