8 Ways To Use Twitter For Your Branding
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Are you intimidated by Twitter as part of a Marketing campaign? Do you find it difficult to get your point over in the famous 140 character limits without resorting to an unprofessional ‘teen-slang’? There may be some points about this online social community that you are missing. It is definitely a great way to send bulletins, enjoying over 500 Million users, and the host of almost 70% of all public brand mentions on all social media. If you need help to ignite your imagination, recent changes may help. Did you know that you can add photos and Vine videos to your tweets to further engage people?

Here are 8 ways that Tweeters get their information. Try to tweak your message into these structures – they stand out:

1. The Tweet that shares content

Sharing other people’s content is the best way to generate interaction. Include the author’s @Twitter handle and a #relevant hashtag to make the subject matter easier to find. Help yourself by helping others.

2. The Tweet that solves problems

Everyone loves to have a problem solved. Share either your content or a link to another website that provides trouble-shooting advice. Be the go-to Tweeter to help other people out.

3. The Tweet that asks for an answer

Ask questions of your followers that generate discussion, and rewards sharing.

4. The Tweet that adds value

Don’t just click the retweet button, add a brief comment of your own to share your perspective and create engagement.

5. The Tweet that gives advice

Sharing tips and guidance about your industry is a great way to build both your expert status, and credibility.

6. The Tweet that shares the love

Don’t just share content, but add your own ‘thanks’. Don’t forget to include the author’s handle so they see that you acknowledged them. This Quesnel Realtor uses their Twitter account to update listings, and continue the conversation with their prospects.

7. The Fact/Statistic Tweet that offers facts or stats

Similar to the advice share (#5) show stats and facts that inform your followers in the area of interest or industry. Once again, encourage engagement by asking them to learn more via a website link

8. The Tweet that Inspires:

We have all seen these inspirational or motivational quotes. Do you know why: Because they are popular. Once again, re-tweet to share, and encourage others to do so.

Twitter can be not only a great way to brand yourself through, it is very quick to deal with, once you know how people like to share and learn. Don’t be intimidated, get tweeting!


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