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BRP Uses Social Media
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BRP Uses Social Media

Social Networks are now one of the best places to connect to people and show products, events, and many more. BRP (company who built Can-Am) grabbed this opportunity to connect to their consumers.

In particular, they used Facebook recently to conduct a sweepstakes .They gave away 2 new 2012 Can-Ams! Though the sweepstakes and the giveaways are no longer new at all, the use of Facebook to conduct it is something that is not common. Here are the steps on how they did the sweepstakes:

1. Those who want to participate need to sign in to Can-Am-Road Facebook page. After that, they can click on the Can-Am 4x4x4x4 Sweepstakes competition to access the 4 chances of winning.

2. Those who signed in are asked to like the Cam-Am-Road Facebook page and be a lifetime fan. If they agreed, their entries can multiply 4 times (a total of 16 entries).

3. Those who became a fan can refer a friend to the page. If one of their friends ended up registering, they can again multiply their entries for another 4 times (a total of 64 entries).

4. Lastly, they can visit Can-Am ATV dealer. There, they can have a photo taken with a Can-Am then they can upload the photo to Facebook sweepstakes. If the participant did this, he or she can again multiply his or her entries to another 4 times (a total or 256 entries).

Their mechanics were really crafty made! I say this is especially to the fourth step. Anyone who visits the dealer of ATV and has a photo taken is a potential customer. In this way, participants can look around, check on the product, chat with the ATV personnel, and might end up buying soon.

Moreover, since the participants are lifetime members of their fan page and they are waiting for their chance to win, they will always check out the page. This adds to the loyalty of the customers who again might buy an ATV from them soon. This is because they can always see promotions, new models, new videos, and a lot more about their products.

They really became viral through this and the social media reach was really successful. There were more than 21, 00 participants who joined. Among all those who joined, 400 completed the 4 steps. Some of those who personally went to the dealership might have asked their friends and family members (who might also be another customer) to join them. They actually reached a total 800 % increase in their social media reach during the contest period.

When it was time for the draw, Jason Moore and Michael Sowa won. They went home with Can-Ams. Though they were really lucky, the true winner here is the BRP. They really gained a community who became their potential buyers.


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