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Evaluating Your Marketing Plan
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Evaluating Your Marketing Plan

With our ever changing environment, we have to learn to change and adapt. Old ways of marketing are good as they have been proven to give results but adapting to the new trends keeps you up, with the leading market trends of advertising.

Every good plan need to reviewed. Even though you may be doing very well with your present marketing tactics, you need to review the plan to see that all aspects of the plan are working at the optimum for you.

Having at least a year of data under your belt, you will have to take some time and see what has worked and what has not, even though overall you have done well. So this time you spend will be crucial and you will reap the reward in the long run.

So how do we go about and what do we look for. Here are 10 review strategies.

1) The first things is to look at the sites you are spending your marketing dollars. Which avenues are bringing more traffic to your products. Make a list of it. Which marketing portal do you get the least customers, make a note of it.

2) If you are selling more than one product, the same applies. List the best selling to the ones that are just not selling. If you are only selling or marketing one product this will not apply. Maybe you should look to adding some more products to your list.

3) Remember the 80/20 rule. Remember eighty percent of your marketing dollars should go to the sites and products that bring in the most revenue.

4) If you are offering any discounts or have ongoing promotions, check if they are bringing in the traffic you expect. If they are not maybe you should try some other way to attract new customers.

5) Survey your customers and ask how you can improve. You may receive comments that are not all positive, however suck it up, it is good to get feedback both positive and negative.

6) If you have tied your marketing with another person see if this makes sense. If it has not bought in any revenue, you may think of ending that and joining another person who has had better results.

7) In case your product is not selling, you may want to check the price of relatively similar product to be competitive. If there is something that is special about your product over the others and you have not mentioned it in your previous marketing ads, make note of that as you will need to highlight that special ingredient.

8) If your ads have not brought in the results you had expected, then you will have to alter the ads to make sure they are strategically placed to draw attention.

9) Find out the ratios of your sales conversion. What I mean by that is how many people have seen you ads via clicks against the sales you have made from that site, as sales are what you are aiming for.

10) Check the number of new leads you have got through your marketing and if you are able to contact them. If you have not been able to generate new leads then you should look at another advertising avenue.

Remember a plan that looks good on paper does not always give the expected results as we are dealing with human beings that are emotional by nature. So remember to work your plan around that facet of human nature.


Street Talk

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